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PRShots Roundup brings you the latest retail news from Abercrombie & Fitch, Co-op, Amazon, Waitrose, Lidl, Flying Tiger, Agent Provocateur, River Island, Primark, Asos. Plus, how to select the perfect brand ambassador, how to market on Reddit and more.
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THE LATEST RETAIL INDUSTRY NEWS
Abercrombie & Fitch beats quarterly profit estimates
Abercrombie & Fitch has beaten analyst estimates helped by steady domestic demand, but flagged some weakness in its EMEA segment due to the ongoing US-Israeli war with Iran.
East of England Co-op to pay £1m dividend to more than 100,000 members
East of England Co-op is set to share £1m with more than 100,000 members after approving a dividend payment at its Annual Members’ Meeting last week.
Amazon invests £15bn in UK in 2025
Amazon invested over £15bn in Britain in 2025, keeping the business on track to deliver its planned £40bn investment in the three years to the end of 2027.
Waitrose invests over £20m in price cuts on everyday staples
Waitrose is investing over £20m in price cuts on 160 of its own-brand products with an average reduction of 12%, with some everyday items cut by more than 25%.
Lidl takes title of fifth-largest supermarket in the UK
Lidl has overtaken Morrisons to become the UK’s fifth-largest supermarket, with an 8.6% market share of the UK market.
Modella snaps up Flying Tiger Copenhagen
Modella Capital has acquired homewares business Flying Tiger Copenhagen and all 1,100 of its stores across 44 countries.
2026 World Cup to generate a record £2.9bn for retail
UK consumers are to give retailers a £2.9bn boost during this year’s World Cup tournament, exceeding the £1.6bn spent during the 2022 Qatar World Cup.
Government consults on tariff cuts for 125 everyday essentials
The government has launched a consultation with retailers and other stakeholders on suspending tariffs on 125 everyday essentials.
Retailers push for £2.60 levy on low-value imports
Marks and Spencer, Next and Primark have joined 12 other UK retailers in urging the government to impose a £2.60 charge on low-value parcels imported from overseas.
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
M&S, SocialChain and Mongoose on how to select the perfect brand ambassador
Pick the wrong ambassador and you lose your audience, pick the right one and you gain an entirely new one. RG looks at how big brands choose their ambassadors.
Why merchandising is becoming an information science
Why merchandising is moving from intuitive decisions to attribute level performance analysis and why this matters in the new AI age.
MarTech helps get you started on marketing on the Reddit social media platform including how to use promoted posts, takeovers, dynamic product ads and lead generation ads.
Why the checkout is where eCommerce goes to die
Around 70% of online shopping carts are abandoned before completion, a figure that has barely shifted in a decade, despite billions invested in UI, online platforms, and payment gateways.
Bots, trolls, and spam? Content moderation has you covered. Hootsuite helps you discover the tools, tips, and best practices to keep your social channels safe.
Sport to shape summer 2026 far beyond the playing field
Pinterest's summer 2026 trend report reveals how sport is influencing fashion, lifestyle and culture, from female athletes as style icons to athletic everyday uniforms.
What do Google’s new ad products mean for the future of ecommerce?
There was a lot to unpack during Google’s recent I/O 2026 event and Google Marketing Live as it unveiled countless new products and innovations.
BRAND NEWS
Agent Provocateur adds Maya Jama to its swim campaign
Agent Provocateur has launched its latest SS26 swimwear campaign fronted by Love Island’s Maya Jama.
River Island teams up with Pony for exclusive collection
River Island has launched an exclusive collaboration collection with New York-based heritage sportswear brand Pony.
Primark new ground-breaking UK and US summer campaign, now includes Spain
Primark’s latest SS26 campaign “The Get Away” introduces the brand’s seasonal collection across UK and US markets and, for the first time in the brand’s history, Spain.
ASOS expands menswear offer with nine new brands including Gap
ASOS has expanded its range of third-party menswear labels with the addition of nine new brands, including Gap, Huf, Stan Ray and Blend.
AND FINALLY x 2
Denim Trends Report says it’s going to be a 'jorts' summer
A joint Levi’s and Pinterest Denim Trends Report for Europe is predicting that the new summer uniform will be “short: relaxed jorts and oversized denim shorts”.
Patagonia sues drag queen Pattie Gonia for trademark infringement
Outdoor clothing company Patagonia is suing US environmentalist drag performer Pattie Gonia for $1 plus legal fees, claiming ‘we wish we didn’t have to do this’.
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PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending May 22nd 2026?
1/ SS26
2/ Swimsuit
3/ Garden
4/ Father
5/ Bikini
6/ Beach
7/ Denim
8/ Dress
9/ Outdoor
10/ Pizza
PRSHOTS DIARY
PRShots Retail Calendar Alerts
Days until Father’s Day – 24
Days until School Summer holidays (Scotland) - 35
Days until School Summer holidays (England & Wales) – 55
Days until Halloween – 156
Days until Black Friday – 183
Days until Christmas – 211
How to get your brand and products on the May editorial calendars, higher up on search and AI engines and in social media
Our May PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
We’re now well into Spring, and there are two long bank holiday weekends to enjoy this month, and with a bit of luck, we’ll have great weather for at least one of them.
To get the best chance for a download, add images that are related to the summer, and make sure they’re accompanied by any keywords relating to being out of the house and into the garden and the great outdoors, including garden, garden parties, barbecues (don’t forget to add all of the other spellings BBQ, Bar-B-Que, etc.) picnics, outdoors.
Summer holidays are on the horizon, so campaign images that include the beach or the outside world will be used. Upload any images you have of summer outfits, holiday clothes, festival clothes, sandals, beachwear, swimsuits, bikinis, linen, and sandals.
While some people are looking to holidays abroad, some are considering destinations closer to home, so add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like throws, fleeces and cardigans, plus from homeware blankets and rugs, for the colder UK evenings.
May is also the start of wedding season, so if you have any wedding-related items, then get ready to promote them along with any wedding keywords, bridal, bride, groom, hen party, stag do, etc.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
This month sees the start of the FIFA World Cup Final which is hosted in US, Mexico and Canada and starts on the 11th June at the 87,000 capacity Estadio Azteca in Mexico City (Scotland’s first match is June 13th and England starts on June 17th) and carries on to the final match on the 19th July in the 82,000 capacity MetLife Stadium in New Jersey. Tag anything football-related with the keywords ”World Cup.”
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
May Diary - Weeks/Months
May is National Walking Month, National Smile Month (12th May – 12th Jun Changes), and Skin Cancer Awareness Month.
It’s also:
National Barbeque Week (25th – 31st )
May - Days
29th – National Biscuit Day
30th – BBQ searches peak
30th - UEFA Champions League Final
31st – Women’s FA Cup Final
How to get your brand and products on the June editorial calendars, higher up on search and AI engines and in social media
Our June PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
Summer is here - and hopefully, the weather will improve – and the media will be starting to ramp up their summer holiday features. For fashion clients add summer clothing, swimwear, beachwear, sandals, garden party, going out as keywords/phrases, plus any relevant keywords for accessories, like make-up bags, jewellery rolls, phone cases, suitcases, travel bags, travel accessories etc.
For home, push anything related to the outside, including garden furniture, anything for a garden party, a picnic, or a barbecue. Don’t forget to add all of the other spellings, such as BBQ, Bar-B-Que, etc.
Also, add general summer holiday keywords like beach holiday, travel, travelling and vacation etc.
We’re also at the start of the festival season, so upload any items related to festivals and make sure you add the keyword “festival” or use some of the big festivals as keywords like Glastonbury – it’s not on this year but people will still be looking for it - or any of the other big festivals, Isle of Wight, British Summer Time, Boardmasters and Reading, Leeds.
Also, look at any sports-related items, as this month sees the start of football’s World Cup Finals in the US/Mexico/Canada. Plus, look at anything tennis-related for Wimbledon, which is coming up in early July.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
If you’re looking for more hooks to promote your brand and products, see the list of days, weeks, and fortnights below.
June Diary - Weeks/Months
June is LGBTQ Pride Month, Men’s Health Month, National Smile Month (12th May – 12th Jun)
It’s also.
The Derby (5th - 6th Jun)
Diabetes Awareness Week (8th-14th)
2026 World Cup Final – US/Mexico/Canada 11th Jun - 19th Jul
National Picnic Week (13th-20th)
Men’s Health Week (15th-21st)
Graduate Fashion Week (15th-18th)
Royal Ascot (16th-20th)
Wimbledon fortnight starts (29th Jun – 12th Jul)
June - Days
TBC - Amazon Prime Day
1st - Global Parents Day
1st – Picnic-related searches peak
3rd – World Bicycle Day
3rd – World Cider Day
3rd – World Cider Day
3rd – Global Running Day
5th – World Environment Day
5th – National Fish and Chips Day
6th – D-Day
8th – World Oceans Day
9th – Whit Monday
13th – World Gin Day
14th – International Bath Day
14th – Father’s Day searches peak
15th – Six years since the end of the first UK lockdown for non-essential shops
15th – National Beer Day (UK)
16th – Muharram/Islamic New Year
18th – Sustainable Gastronomy Day
18th – International Picnic Day
19th – Juneteenth
19th – Take your dog to work Day
20th – King Charles III Official Birthday
21st – Summer Solstice/Longest Day
21st – Father’s Day
21st – International Yoga Day
22nd – World Rainforest Day
22nd – Windrush Day
24th – Midsummer’s Day
25th – 6 months until Christmas Day
25th – Wimbledon Searches Rise
29th – Wimbledon starts
30th – International Asteroid Day
For more diary dates for this year see the Marketing Retail Diary
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
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WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals.
NEW BRANDS ON PRSHOTS
Sir Jacobs was founded by Neil and Stephan Jacobs, who left behind careers in law and digital product design to pursue something creative, tactile and more personal. Their vision? To bring together the worlds of ceramics and fragrance — turning everyday objects into something truly special.
Neem London produces sustainable, stylish and classic menswear pieces with low emissions, and is the goto label for “hot dads”. Founded in 2020 by a menswear designer with a background in big high-street labels the label features items for both work and leisure and has gone from strength to strength since launch.
VIXII jewellery is designed in the UK and handcrafted in India, with each piece using lab grown Polki Diamonds with no two diamonds alike each item is unique. The current range includes limited edition bracelets and necklaces.
Lola Starr is a growing UK athleisure brand based in the North West. Founder Kate Hill created the brand because she couldn’t find activewear that truly worked for her “leggings that felt supportive, comfortable, and confidence-boosting. Lola Starr is about designing pieces that move with real women, through real life.“
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Very has new World Cup outfits, a new AO summer wardrobe, Michelle Keegan collaboration and a new Very collection, new children’s Hello Kitty and Disney clothing ranges and new footwear.
Oliver Bonas has new bags and backpacks, jewellery, new shoes from Birkenstock, summer clothing and accessory ranges, new jewellery launches, new summer fashion lines.
Monsoon has a new collaboration with Charlie Taylor Bonnie, new spring womenswear and kids clothing for May and June, along with jewellery, new linen and denim women's wear and accessory ranges, plus new ranges of shoes, bags, scarves and sunglasses.
Peacocks has a new Dani Dyer Mini Collection for kids, new Lousie Redknapp SS26 ranges, new Dani Dyer modelled womenswear for the holidays and the beach.
Primark has new band t-shirts and hats for the festivals, a new Major Find, Performance and Edit range, a new Love to Lounge range of nightwear and Owning the Summer kids clothing, beauty accessories, and a new Pau Eche (Paula Echevarría) collaborations.
Iolla has new ranges of its sunglasses for men and women for the World Cup, the latest ranges for the summer holiday season feature custom tints in all the colours of the rainbow.
Barbour has a new Wimbledon Edit, a festival dressing range, a new Farm Rio collaboration, new Chelsea Flower Show dressing ranges, a new Icons range, and a Paul Smith Collaboration.
River Island has a new Tolami Benson collaboration, a new Samie Elishi collaboration, new images from the Royal Society of Arts (RSA) Student Design Awards, plus a new Del Marr collaboration of beachwear, and a Terry De Havilland collaboration of beachwear, accessories, shoes and jewellery.
Accessorize has new accessories including socks, jewellery and scarves, new women’s and kids summer holiday wear including dresses, bikinis, shirts, jewellery, shoes, hats and bags.
Scamp & Dude has new dresses, jumpers, jackets and hoodies, plus a new collaboration with trainer/sports shoe brand Gola.
M&S has new gifts for Father’s Day from sunglasses to sandals to short-sleeved shirts.
Matalan has new summer linen womenswear, new menswear, plus women’s summer clothing including dresses, jump suits, halter tops and vests, a new Riveria range of menswear.
Regatta has a new Regatta Life menswear clothing range and an extensive range of everyday womenswear for all occasions, and new Orla Kiely collaboration of jackets, dresses and coats.
Bonmarché has a new Lisa Snowdon Holidays Edit, a Lorraine loves range, Dash range of womenswear, new summer outfits, beachwear, including dresses, tops, bikinis, swimsuits, shirts and shorts.
TK Maxx has a spring summer range of men and women's clothing, shoes, boots plus women’s accessories including handbags, bags, purses and wallets.
Threadbare has new ranges of shorts, dresses, waistcoats, jumpers and jackets for the summer plus nightwear.
Cotton Traders has a new collaboration of summer outfits with Jasmine Harman.
New Look has new season outfits, jewellery and accessories and drops of SS26 ranges including clothes, bags, shoes, boots and accessories.
Deichmann has new ranges of summer shoes and sandals plus new Converse ranges.
F&F has new womenswear collections for the summer including, bikinis, swimsuits, and day and evening wear for the summer holidays.
See additional new clothing and accessories images from
Dune Busby & Fox Fatface National Trust
Home, garden and food
Primark has new travel solutions, new Chillis range of homeware, new luggage and storage solutions, Island Heat ranges of homeware with decorations, vases, soft furnishings, candles, diffusers and kitchenware.
Home Bargains has a new Hinch Home range, plus new Coastal Retreat themed homeware accessories.
Oliver Bonas has new homeware for the kitchen, dining room and lounge plus new furniture including chairs, tables and lighting.
Jellycat has new seaside holiday themed bears and amuseables, new ranges of amuseables for 2026 including Bartholomew Bear, Ricky Rain Frog, Zumblebi Junior.
Cambridge Imprint has new cards and papers, new Italian cotton ribbons, small pocket books, kitchen trays, exercise and hardback books, notebooks, plus Clamshell and Dandelion patterned paper.
TK Maxx has homeware, kitchenware, picnic essentials, items for Charity Month and home gifts for Father’s Day.
Cult Furniture has new furniture for the bedroom, living room, home office, kitchen and dining rooms.
Homesense has everything for a picnic in the country, new art-related gifts and barbecue and picnic items for the summer months.
Ivyline has new fireside companion pieces, plus planters for indoors and out.
The Gluttonous Gardener has new Father’s Day gifting suggestions and a Brontë sisters themed growbar.
Dobbies Garden Centres has new summer pots and things for garden barbecues and eating outside, from lighting to tabletop firepits to climbing frames, plus garden pots and grow your own solutions for spring, and all the tools needed for the spring planting spree.
Matalan has new beach towel ranges for the summer holidays.
Hobbycraft has gift ideas for Father’s Day, craft ideas and accessories for the summer from cake decorations to Wedding gifts and decoration ideas.
National Trust has new garden furniture, new gifts, food and gardening ranges, new homeware, new shed ranges, new garden furniture with new Oxleys and Sitting Spiritually collaborations and new glasshouses.
Very has new Very Collection of soft furnishings and ranges of outdoor furniture, a new Revive outdoor furniture and soft furnishings collection, plus a new Very collection of furniture, wall art and storage solutions.
Designers Guild has new SS26 soft furnishing design ranges including cushions, rugs and throws.
See additional new home images from
M&S The Orchard Joe Browns B&M Home Bargains
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals, with prices starting at just £50 a month.
GET PRSHOTS PULSE SOCIAL LISTENING SOLUTION
The new Pulse Social listening tool from our sister brand PressArea allows you to track and trace mentions of your brand and competitors and put those insights to work to gain real benefits.
SUBSCRIBE TO THIS NEWSLETTER
Get this newsletter delivered to your email inbox every morning, Mon-Fri, Subscribe on LinkedIn Here
NEWSLETTER SECTIONS
THE LATEST RETAIL INDUSTRY NEWS
HOW TO GET YOUR BRAND NOTICED BY THE MEDIA
NEW IMAGERY ON PRSHOTS IN FASHION/BEAUTY/HOME
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