Back to PRShots News 
Main Image: Regatta
PRShots Roundup brings you the latest retail news from Claire’s, Card Factory, Adidas, Weird Fish, Vinted, Wickes, Decathlon, Ikea, Moss, TBCo, Go Outdoors and M&S. Plus, why you need to deliver personalised marketing, 5 key social media strategies for retail and more.
Enter our PRShots Short Spring survey and get a chance to win one of three prizes totalling £150. It’s very short – we promise it will take you less than 5 minutes – and there’s a £100 main prize waiting to be won.
THE LATEST RETAIL INDUSTRY NEWS
Price rises in UK shops slow as retailers apply heavy discounts to lure shoppers
BRC shop price figures show inflation rose by 1% year-on-year in April, slowing from 1.2% in March, as retailers apply heavy discounts to lure shoppers.
Claire’s to close remaining UK stores on Tuesday with more than 1,000 job losses
Claire’s is closing its final UK stores on Tuesday, cutting about 1,000 jobs and ending three decades on British high streets.
UK high streets see lift as weather and events drive footfall
MRI Software figures show retail footfall rose year on year across all UK retail destinations last week, with high streets, shopping centres and retail parks all showing similar growth.
Businesses warn government over banning of zero-hour contracts
Business lobbying groups, including the BRC, FDR and UKHospitality, have written to the business and trade secretary, warning of the potential damage of banning zero-hour contracts.
Card Factory performance impacted by slow high street footfall
Card Factory has posted an increase in full-year sales, but reported slow high street footfall had impacted its performance.
Adidas expects a solid start to the year
Adida expects operating profit to improve revenues are expected to rise by a high single-digit per cent in its Q1 figures due this week.
Starmer to crack down on ‘disgraceful’ retail crime ‘free-for-all’
Sir Keir Starmer is expected to pledge tougher action on shop theft today, declaring that the government is “calling time on the free-for-all” on retail crime.
Weird Fish defies gloom with plans to open 10 new stores in 2026
Weird Fish and Auralis boss David Butler tells Retail Week that the brand is planning on opening another 10 stores in 2026, with the retailer on track to deliver another ‘record year’.
Vinted reveals secondary share deal
Vinted’s €880m secondary investment from current and new shareholders was “significantly oversubscribed” valuing the business at €8bn.
UK retail sales tumble by most in over 40 years
The latest monthly retail sales survey from the Confederation of British Industry finds retailers reported the sharpest year-on-year decline in sales in more than 40 years.
Cake Box serves up 43% revenue rise to £61.2m
Cake Box Group, the retailer of fresh cream celebration cakes, is expecting to post a 43% increase in annual group revenue to £61.2m.
Irish retailer Born Clothing to close 15 stores as it shuts down
Born Clothing, which stocks brands such as Vero Moda, Only, and Vila, is shutting down after almost 17 years in business, with all 15 of its stores closing.
Hidden scale of retail abuse revealed
More than half (55%) of incidents of violence and abuse against retail workers go unreported, according to new research by Alliance Manchester Business School and the Retail Trust
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
5 key social media strategies for retail
Social media marketing can benefit retail brands at every stage of the funnel. Hootsuite shows you five ways to build relationships with your customers on social.
Why you need to deliver personalised marketing
Your customers may not use the phrase ‘personalised marketing,’ but they recognise it when it works. MarTech explains how to add personalisation to your brand messaging.
Why retail success is driven by storytelling, experience and community, not price
Retailers who think it's purely price that drives sales, time to think again. Success on today’s high street is being driven by brand storytelling, in-store experience and community connection.
One in four retail tech providers say AI is overhyped
One in four retail technology providers believe artificial intelligence is overhyped or actively adding to confusion, according to new research.
Wickes head of property on their plan to hit 300 stores
After reporting full-year profit ahead of expectations, Wickes is now planning on rapidly expanding its 230 current stores to 300.
5 brands with revamped store formats in April
Retail Gazette looks at five retailers that unveiled revamped store formats over April from Boux Avenue to Clintons.
PEOPLE, MOVERS AND SHAKERS
M&S menswear director joins UKFT board
Marks & Spencer menswear director Mitch Hughes has joined the board at the UK Fashion & Textile Association (UKFT).
BRAND NEWS
Decathlon and IKEA unveil strategic global pilot in Croydon
Decathlon and IKEA UK have launched their joint initiative which sees a new 1,188-square-metre Decathlon store situated within IKEA’s traditional blue-box store in Croydon.
Crocs teams up with Umbro for exclusive football-inspired clogs
Crocs is launching a new capsule collaboration collection with British sports brand Umbro on 8 May, combining both brands’ signature details on two football-inspired clogs.
Moss targets summer of adventure with ‘Bring Back Stories’ campaign
Menswear retailer Moss new campaign, titled ‘Bring Back Stories’ is aimed at the man who “travels light but lives life to the full”.
TBCo launches debut swimwear to build out lifestyle offer
Women's accessories specialist TBCo is delicately “stepping” into swimwear rather than deep diving into the sector with the launch of its first SS26 collection.
Go Outdoors brings back Billy the Bird in new ‘Discover Freedom’ campaign
Go Outdoors has launched a new TV and digital advertising campaign featuring the return of its parakeet mascot, Billy the Bird.
AND FINALLY x 2
Record-breaking London Marathon sees +335% demand surge for adidas collection
Demand for the adidas running shoe collection worn in the sub two-hour world record marathon run this weekend has seen online search demand surge 335%.
Tate to Stage Exhibition Exploring 90s Art and Fashion
The exhibition, curated by Edward Enninful, will highlight the decade’s ‘do it yourself’ attitude and shift focus away from the dominant Cool Britannia narrative of the time.
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals, with prices starting at just £50 a month.
GET PRSHOTS PULSE SOCIAL LISTENING SOLUTION
The new Pulse Social listening tool from our sister brand PressArea allows you to track and trace mentions of your brand and competitors and put those insights to work to gain real benefits.
SUBSCRIBE TO THIS NEWSLETTER
Get this newsletter delivered to your email inbox every morning, Mon-Fri, Subscribe on LinkedIn Here
PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending Apr 24th 2026?
1/ SS26
2/ Bikini
3/ Swimsuit
4/ Beach
5/ Picnic
6/ Garden
7/ Denim
8/ Polka Dot
9/ Dress
10/ Floral
PRSHOTS DIARY
PRShots Retail Calendar Alerts
Days until Father’s Day – 54
Days until School Summer holidays (Scotland) - 65
Days until School Summer holidays (England & Wales) – 85
Days until Halloween – 186
Days until Black Friday - 213
Days until Christmas - 241
How to get your brand and products on the May editorial calendars, higher up on search and AI engines and in social media
Our May PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
We’re now well into Spring, and there are two long bank holiday weekends to enjoy this month, and with a bit of luck, we’ll have great weather for at least one of them.
To get the best chance for a download, add images that are related to the summer, and make sure they’re accompanied by any keywords relating to being out of the house and into the garden and the great outdoors, including garden, garden parties, barbecues (don’t forget to add all of the other spellings BBQ, Bar-B-Que, etc.) picnics, outdoors.
Summer holidays are on the horizon, so campaign images that include the beach or the outside world will be used. Upload any images you have of summer outfits, holiday clothes, festival clothes, sandals, beachwear, swimsuits, bikinis, linen, and sandals.
While some people are looking to holidays abroad, some are considering destinations closer to home, so add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like throws, fleeces and cardigans, plus from homeware blankets and rugs, for the colder UK evenings.
May is also the start of wedding season, so if you have any wedding-related items, then get ready to promote them along with any wedding keywords, bridal, bride, groom, hen party, stag do, etc.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
This month sees the start of the FIFA World Cup Final which is hosted in US, Mexico and Canada and starts on the 11th June at the 87,000 capacity Estadio Azteca in Mexico City (Scotland’s first match is June 13th and England starts on June 17th) and carries on to the final match on the 19th July in the 82,000 capacity MetLife Stadium in New Jersey. Tag anything football-related with the keywords ”World Cup.”
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
May Diary - Weeks/Months
May is National Walking Month, National Smile Month (12th May – 12th Jun Changes), and Skin Cancer Awareness Month.
It’s also:
Small Business Week US – (May 3rd - 9th)
Dementia UK Time for a Cuppa Week (1st-8th)
National Doughnut Week (16th – 24th)
National Stationery Week (11th –17th )
Cannes Film Festival (12th – 23rd )
Sandwich Week (18th – 24th)
RHS Chelsea Flower Show (19th – 23rd)
National Barbeque Week (25th – 31st )
May - Days
3rd – World Press Freedom Day
4th - Met Gala – This year’s theme is 'Fashion is Art'
4th – May Day
4th – Star Wars Day
4th – Firefighters Memorial Day
4-5th – Lag BaOmer
5th –Cinco de Mayo (US Holiday)
7th – World Password Day
8th – VE day
9th – Europe Day
25th – Whit Monday / Pentecost
10th – Searches of Prom dresses peak
10th – Mother’s Day (US and Australia)
11th- World Fairtrade Day
12th – International Nurses Day
13th – World Cocktail Day
14th – Ascension Day
15th – International Day of Families
15th - BBQ searches rise
16th – Eurovision Final in Basel Switzerland
16th – World Whisky Day
16th - Men’s FA Cup Final
20th – World Bee Day
21st – International Tea Day
21st – Shavuot
22nd – World Goth Day
22rd - UEFA Women's Champions League final
22nd – Craft Distillery Day (US)
25th – Spring Bank Holiday
25th - Geek Pride Day
25th – National Wine Day (US)
25th – Camping-related searches rise
25th – Memorial Day
29th – National Biscuit Day
30th – BBQ searches peak
30th - UEFA Champions League Final
31st – Women’s FA Cup Final
For more diary dates for this year see the Marketing Retail Diary
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
SUBSCRIBE TO THIS NEWSLETTER
Get this newsletter delivered to your email inbox every morning, Mon-Fri, Subscribe on LinkedIn Here
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals.
NEW BRANDS ON PRSHOTS
Lola Star is a growing UK athleisure brand based in the North West. Founder Kate Hill created the brand because she couldn’t find activewear that truly worked for her “leggings that felt supportive, comfortable, and confidence-boosting. Lola Starr is about designing pieces that move with real women, through real life.“
Iolla has new ranges of its sunglasses for men and women, the latest ranges for the summer holiday season feature custom tints in all the colours of the rainbow.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Scamp & Dude has a new collaboration with trainer/sports shoe brand Gola.
Primark has new outfits for the beach, Devil Wears Prada collaborations, a new Millennial Pink range of haircare and makeup accessories, new band t-shirts, Major Find ranges, a new Edit range, new beachwear, a Scene collection of womenswear, and a new Sienna Sol menswear range.
TK Maxx has a spring summer range of men and women's clothing, shoes, boots plus women’s accessories including handbags, bags, purses and wallets.
Very has a new Very collection, new children’s Hello Kitty and Disney clothing ranges, new footwear, accessory and makeup ranges, womenswear and menswear ranges for the summer holidays, new denim ranges and a new collaboration with Adidas.
Accessorize has new women’s and kids summer holiday wear including dresses, bikinis, shirts, jewellery, shoes, hats and bags.
Monsoon has a new collaboration with Charlie Taylor Bonnie, new spring womenswear and kids clothing for May and June, along with jewellery, new linen and denim women's wear and accessory ranges, plus new ranges of shoes, bags, scarves and sunglasses.
New Look has new season outfits, jewellery and accessories and drops of SS26 ranges including clothes, bags, shoes, boots and accessories.
Peacocks has new Danni Dyer modelled womenswear for the holidyas and the beach, new accessories for the summer, including bags, sunglasses, jewellery and sandals, new lingerie and nightwear, new Lousie Redknapp SS26 ranges.
Bonmarché has a new Lorraine loves range, Dash range of womenswear, new summer outfits, beachwear, including dresses, tops, bikinis, swimsuits, shirts and shorts, plus women’s wear for the summer holidays modelled by Lisa Snowdon.
Deichmann has new ranges of summer shoes and sandals plus new Converse ranges.
F&F has new womenswear collections for the summer including, bikinis, swimsuits, and day and evening wear for the summer holidays.
Regatta has a new extensive range of everyday womenswear for all occasions, and new Orla Kiely collaboration of jackets, dresses and coats.
Barbour has a new Farm Rio collaboration, new Chelsea Flower Show dressing ranges, a new Icons range, a Paul Smith Collaboration, a Heritage+ range plus a collaboration with Feng Chen Wang, new jumpers and bags.
Oliver Bonas has new May jewellery launches, new June summer fashion lines, plus April and May drops of hats, sunglasses, socks, shoes, sandals, clothing, bags and accessories.
M&S has a new menswear range, a new 300-piece Body range of lingerie, a new Gillian Anderson collaboration, new Autograph lingerie and nightwear ranges, new menswear ranges, new SS26 accessories, jewellery, shoes and bags.
River Island has a new Terry De Havilland collaboration of beachwear, accessories, shoes and jewellery, new Abbie Rosie and Enid Blyton bag collaborations, Olivia Denim collaboration with Olivia Attwood, and a new Off to the Races ranges.
Dune has new bags and shoes for SS26.
Busby & Fox has new linen smart and casual wear for the summer holidays, including trousers, dresses and jackets, plus a range of chunky cardigans.
Fatface has new womenswear ranges for the summer holidays from bathing suits to cardigans for cooler evenings.
National Trust has new collaborations with clothing and accessory ranges for the outdoors for men and women from Craghoppers.
Matalan has a new Riveria range of menswear, a new Prairie range of womenswear and accessories for SS26, a new floral range of clothes and accessories, new Clubhouse range of womenswear.
See additional new clothing and accessories images from
Threadbare Joe Browns Cotton Traders
Home, garden and food
National Trust has new garden furniture, new gifts, food and gardening ranges, new homeware, new shed ranges, new garden furniture with new Oxleys and Sitting Spiritually collaborations and new glasshouses.
TK Maxx has home gifts for Father’s Day.
Very has new Very Collection of soft furnishings and ranges of outdoor furniture, a new Revive outdoor furniture and soft furnishings collection, plus a new Very collection of furniture, wall art and storage solutions.
Primark has new luggage and storage solutions, Island Heat ranges of homeware, new homeware including decorations, vases, soft furnishings, candles, diffusers and kitchenware.
Homesense has new art-related gifts and barbecue and picnic items for the summer months.
Jellycat has new ranges of amuseables for 2026 including Bartholomew Bear, Ricky Rain Frog, Zumblebi Junior.
Cambridge Imprint has new small pocket books, kitchen trays, exercise and hardback books, notebooks, new Clamshell and Dandelion patterned paper, plus patterned paper, new notecards, envelopes, albums, notebooks, and cards.
Designers Guild has new SS26 soft furnishing design ranges including cushions, rugs and throws.
Dobbies Garden Centres has new things for garden barbecues and eating outside, from lighting to tabletop firepits to climbing frames, plus garden pots and grow your own solutions for spring, and all the tools needed for the spring planting spree.
M&S has everything you need for a picnic and outdoor food, a new Kelly Hoppen collaboration and furniture and homeware collections, and new homeware ranges for the spring and summer.
The Orchard has new furniture for the home, garden structures, new lounge, dining room and bedroom interior ranges including beds, sideboards, dressers, sofas, lighting, shelving, benches and more.
Joe Browns has updated its SS26 home range with more ideas for every room in the home including bedding, furniture, vases, candlesticks, glassware, bowls, lamps, serving bowls and trays, storage solutions and knick-knacks.
The Gluttonous Gardener has new Father’s Day gifting suggestions.
B&M has a holiday shop range of kids’ beach toys, tech, bags and luggage, a Great Outdoors range including camping gear and everything for the garden from solar lights to cushions, new limited edition Isle Life range of homeware.
See additional new home images from
Ivyline Home Bargains Oliver Bonas
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals, with prices starting at just £50 a month.
GET PRSHOTS PULSE SOCIAL LISTENING SOLUTION
The new Pulse Social listening tool from our sister brand PressArea allows you to track and trace mentions of your brand and competitors and put those insights to work to gain real benefits.
SUBSCRIBE TO THIS NEWSLETTER
Get this newsletter delivered to your email inbox every morning, Mon-Fri, Subscribe on LinkedIn Here
NEWSLETTER SECTIONS
THE LATEST RETAIL INDUSTRY NEWS
Related articles
