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PRShots Roundup brings you the latest retail news from Frasers, Superdrug, Burberry, Debenhams, Boohoo, Inditex, Tesco, eBay, John Lewis and Primark. Plus, what should Andy Burnham’s priorities be for fashion retail, is your brand over-communicating and more.
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THE LATEST RETAIL INDUSTRY NEWS
Superdrug owner considers delaying £1.5bn London IPO until 2027
Superdrug owner AS Watson has reportedly considered delaying its £1.5bn London flotation until 2027, amid potential regulatory complications in Asia.
Frasers Group launches share buyback as it appoints new joint broker
Frasers Group has launched a new share buyback programme with new joint broker Panmure Liberum.
Burberry urges Burnham to restore tax-free shopping to support the North
Burberry has urged Andy Burnham to reinstate tax-free shopping to help revive retail spending and strengthen the fashion industry, including Burberry's northern manufacturing facilities.
More British retailers warn profits will fall short after Middle East conflict
A growing number of Britain’s biggest retailers are telling investors they will make less money this year than previously forecast, as rising costs and weaker demand squeeze margins across the sector.
GameStop doubles eBay stake as takeover pursuit intensifies
GameStop has nearly doubled its stake in eBay to 43.4m shares (9.8%) as chief executive Ryan Cohen presses ahead with his pursuit.
Boohoo faces further £10m legal claims
Boohoo is facing £10m worth of new legal claims from investors who are alleging that its top leaders knew the company was using ‘sweatshops’ in Leicester to make its clothes.
European 'destruction ban' is officially in effect
From July 19, clothing brands in the European Union are no longer allowed to burn their excess stock or have it 'destroyed' in any way.
Morrisons shut first of 100 Daily stores as closure programme begins
Morrisons has begun its 100-store closure programme after shutting its first Morrisons Daily branch in Woodley, Berkshire last week.
Post Office launches new Plus format
The Post Office has launched its Plus format, a trial concept designed to bring more revenue and footfall opportunities into branches by turning them into community hubs.
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
What should Andy Burnham’s priorities be for fashion retail?
As incoming prime minister Andy Burnham prepares to enter No.10 Downing Street on Monday 20 July, fashion retail industry leaders tell Drapers what his priorities should be.
Is your brand over-communicating?
Modern marketing has created an unspoken rule: stay visible at all costs. But constant communication often reduces the perceived value of what is being said.
10 proven ways to increase earned media coverage
Bulldog shows you 10 tactics to help you achieve media attention that exceeds what any advertising budget can generate for your business.
Does your business need Meta Verified?
Meta Verified is a paid subscription on Instagram, Facebook, and WhatsApp that gives you a verified badge, impersonation protection, direct customer support, and increased reach.
Five ways to build trust in an AI era
Industry leaders from Bauer Media and Zenith discuss how to rebuild credibility by balancing programmatic budgets with tultsrusted audio channels and prioritising human editorial judgment.
Why a bigger ad budget doesn't guarantee better results
Spending aggressively before you’ve validated performance often leads to higher acquisition costs, slower optimisation, and weaker stakeholder confidence when results fall short.
John Lewis kicked off Christmas planning 20 months early due to ongoing disruption
John Lewis reportedly started work on its 2026 festive season in April 2025, as rising freight costs and supply chain disruption complicated its festive stock deliveries.
A new survey finds 72% of Gen Z count beauty, grooming or wellness as essential spending, versus 60% across all age groups.
PEOPLE, MOVERS AND SHAKERS
M&S appoints new fashion director of sourcing, quality and sustainability
Marks & Spencer has appointed Jane Robson as its new fashion, home and beauty director of sourcing, quality and sustainability, succeeding Monique Leeuwenburgh.
BRAND NEWS
Primark lowers prices on hundreds of products
Primark has lowered the prices across hundreds of its bestselling womenswear, menswear and kidswear styles.
John Lewis to launch biggest-ever fashion collaboration with British brand RIXO
John Lewis is to launch its biggest-ever fashion collaboration by bringing British brand RIXO to all of its stores.
Zara owner confirms August launch for first UK Lefties store
Zara owner Inditex has confirmed its budget fashion chain Lefties will make its UK debut in Liverpool at the end of August followed by stores at Lakeside and the Metrocentre.
Tesco offers five million free pizzas in biggest Clubcard giveaway
Tesco is offering five million Clubcard members the chance to claim a free stone-baked pizza as it concludes its Freebie Thursday promotion.
PayPal adds new Pay in 30 Days option
PayPal has launched Pay in 30 Days for eligible UK customers, adding a new buy now, pay later option to its British checkout offering.
AND FINALLY x 2
One in five children think ketchup and strawberry milkshake count towards their five-a-day
New Lidl research of UK 8–11 years reveals that a third of children (32%) are more open to trying healthy options, but 19% think milkshake and ketchup count towards their ‘five a day’.
Echo Falls gives its latest launch a lift with GK Barry
Bringing a whole new meaning to the concept of cups, Echo Falls has created the Carry-All, a bra with pockets that saves the need for a bag on a night out.
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
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PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending July 17th 2026?
1/ AW26
2/ SS26
3/ Christmas
4/ Bikini
5/ Swimsuit
6/ Beach
7/ Red
8/ Denim
9/ Back to school
10/ Blue
PRSHOTS DIARY
PRShots Retail Calendar Alerts
Days until Halloween – 103
Days until Black Friday – 130
Days until Christmas – 159
July Diary
How to get your brand and products on the July editorial calendars, higher up on search and AI engines and in social media
Our July PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
Summer is here! So keep on adding anything summer-related to your media centres, eg summer clothing, swimwear, bikinis, shorts, beachwear, sunglasses, plus things to keep you cool, like fans, sun hats and sun shades. Also, push anything to do with the outside, such as garden furniture, anything for a garden party, or a picnic or barbecue, and don’t forget to add all of the other spellings that people may search on eg BBQ, Bar-B-Que, etc and other related keywords like picnic.
The festival season is now in full-swing, and the media are all looking for festival wear and things to take to festivals (tents, fans, ice boxes, torches, etc). We’re also getting ready to go on holiday, so luggage, bags, bumbags, beach towels, etc are all being searched for.
Also, look at any sports-related items, as this month sees the end of football’s World Cup Finals in the US/Mexico/Canada. Plus, look at anything tennis-related for Wimbledon, which is on for the first weeks of July, so anything football or tennis-related should be flagged and plus it's the Tour de France so anything lycra-related might also be good to flag.
Other clothing keywords being searched for this summer include; denim, florals, crochet, midi-dresses, maxi-dresses, polo, preppy, tennis-core and festival wear.
But not everyone is going abroad. The cost-of-living crisis is still cutting-into everyone’s wallets, so shoppers are still looking at holidays closer to home. Add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like raincoats, coats, hoodies, and cardigans? If you stock them, then firepits and chimineas for the colder UK evenings would be good to add.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
July Diary - Weeks/Months
The Tour De France (4th – 26th)
July - Days
22nd- 23rd – Start of the school holidays England & Wales
22nd - 23rd - Tisha B'Av (Jewish Holiday – Changes July Aug)
24th – National Tequila Day (US)
25th – Christmas in July (5 months until Christmas)
25th-26th - Northern Pride Newcastle
26th – Tour de France ends
26th – National Parents Day (US 4th Sunday in July)
29th – National Lipstick Day
August Diary
How to get your brand and products on the August editorial calendars, higher up on search and AI engines and in social media
Our August PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
The summer is in full swing, and hopefully the weather has improved – i.e. it’s stopped raining in the north and stopped being so damn hot in the south. So, there are just a few weeks left to boost your summer-related images before the AW26 images fully kick in.
There’s still time to tag anything relevant to summer/high summer and push anything related to the outside: garden furniture, anything for a garden party, or picnic or barbecue. Plus, don’t forget to add all of the other spellings, BBQ, Bar-B-Que, etc., and add any other related keywords like picnics, garden parties, etc. If you have them, then firepits and chimineas for the colder UK evenings would be good.
It's also a good time to start uploading your AW26 images. So jumpers, scarves, coats, boots, raincoats, hoodies, and cardigans will all start to be searched for by the media.
It's also not too early to start thinking about back-to-school items - Scottish schools start again in mid-August - and university students will be getting ready to sort out their wardrobes and rooms in September, so add fresher(s) and university as keywords to anything relevant.
There’s also still time to add Halloween ideas and Christmas gifts if you have them.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
August Diary - Weeks/Months
Music festivals are still on, so add any festival wear and camping-related things you have and keyword them with festival, particularly in the weeks running up to the August bank holiday weekend with Reading/Leeds festivals 27th-30th August.
The 27th marks 3 months until the Black Friday/Cyber Monday (27th-30th Nov) weekend so start preparing for those sales now.
Weeks to celebrate this month include;
World Breastfeeding Week (1st - 7th)
Edinburgh Festival (7th - 30th)
Cowes Week (1st - 7th)
National Horse Race Week (22nd-31st)
August - Days
1st – Yorkshire Day
1st-2nd – Brighton Pride
3rd – Summer bank holiday Scotland
7th – International Beer Day
8th – International Cat Day
9th – Book Lovers Day
10th - National Shapewear Day
11th – National Bakewell Tart Day
12th – International Youth Day
12th – National Vinyl Records Day
13th – International Left-Handers Day
13th – National Prosecco Day
15th – VJ (Victory over Japan) Day
16th – National Rum Day
17th – UK Cupcake Day
18th – National Grooming Day
21st – World Senior Citizens Day
23rd - International Day for the Remembrance of the Slave Trade and its Abolition
25th – National Secondhand Wardrobe Day
25th – Christmas in August (4 months until Christmas Day)
25th – Eid Milad un-Nabi
26th - Women's Equality Day
27th – National Burger Day
27th – 3 Months until Black Friday
28th - Raksha Bandhan (Hindu holiday)
28th – National Red Wine Day
29th-31st – Notting Hill Carnival
31st – August Bank Holiday
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
For more diary dates for this year see the Marketing Retail Diary
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
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WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals.
NEW BRANDS ON PRSHOTS
Beyond Nine are a women's wear business producing clothing ranges for mothers – hence the Beyond Nine (months) name. Designed for style and comfort, the ranges include everything from trousers to knitwear to accessories and can be worn to the office, on the school run and to that big party.
Ellerod is small business that specialises in creating high-quality sustainable homeware inspired by the great British countryside and made from natural fibres in England. Ranges include cushion covers, placemats, tea towels and stockings.
Ipanema footwear is inspired by the culture of Brazil, it’s fun, chic and colourful and includes unique features that make Ipanema sandals and thongs unique, including multiple sole shapes for better comfort and fit, “360 degree” prints that wrap around the sole, and multiple strap details.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Dune has a new Dressy range of shoes, boots and bags.
Very has a new Back-to-School range of kidswear, and a new Down to Earth Very collection of womenswear.
Primark has new Back-to-School outfits, a new Performance range, The Scene womenswear edit, new ranges of nightwear and lingerie, Prince tennis wear, new beachwear, band t-shirts and hats for the festivals.
Monsoon has new winter womenswear, plus shoes, bags, gloves and accessories, a new collaboration with Callie Thorpe and with Charlie Taylor Bonnie.
Accessorize has a new Winter Beach collection of womenswear and accessories, a range of jewellery for the summer, new accessories including socks, jewellery and scarves, new women’s and kids summer holiday wear.
Cotton Traders has a new Alex Jones Womenswear range and new menswear for AW26 modelled by Will Mellor.
Deichmann has back-to-school shoes, backpacks and accessories for kids.
F&F has new AW26 womenswear for everyday wear and for special occasions.
Matalan has new AW26 transitional womenswear ranges and its back-to-school ranges ready for the new 26/27 terms.
TK Maxx has new menswear, womenswear and accessories including bags, hats, glasses and sandals for the summer holidays, plus kidswear and women’s clothes, accessories, beach bags and sandals.
New Look has new high summer ranges of womenswear including blouses, skirts, dresses and t-shirts.
M&S has a new Dress to Thrill collection of men and womenswear, and a new Autograph menswear collaboration with the Atlassian Williams F1 Team, modelled by racing drivers Alex Albon and Carlos Sainz.
Bonmarché has new Autumn lookbook imagery with Lorraine Kelly, a new Dash range, and a Lisa Snowdon Transitional range.
Threadbare has new SS26 outfits for the summer holidays, and a “New Way to Wear Formal” menswear collection.
Oliver Bonas has new August accessories, jewellery, womenswear, sandals, bags and backpacks, plus new shoes from Birkenstock.
Peacocks has new beachwear for men, women and children for SS26 and a new Dani Dyer Mini Collection for kids and new Lousie Redknapp SS26 ranges.
River Island has a new Morgan Jamieson collaboration of beach and holiday wear, a new Polly Smith collaboration, new Pony collaboration, a new Tolami Benson collaboration, and a new Samie Elishi collaboration.
Curvy Kate has new Scantilly lingerie ranges for AW26, including Showgirl, Glamour Puss, Victory Nouveau, Heartstopper, Boost, Intoxicated, Merlot, Restraint, Scandal, Swerve, Boost, Smoothie, Zen, Intoxicated, Flare, Lightstyle, Wondurfully, Cool Cat, Unapologetic, Hapy Hour, and Smoothie Spacer.
Tu Clothing has new high-summer womenswear and back-to-school ranges from its School Shop 2026.
Scamp & Dude has new Holiday Shop dresses, jumpers, jackets and hoodies, plus a new collaboration with trainer/sports shoe brand Gola.
See additional new clothing and accessories images from
Home, garden and food
Very has a new Very Collection of Christmas decorations and new homeware, plus a new Michelle Keegan collaboration of homeware, from tableware to soft furnishings and lighting solutions.
National Trust has new diaries and calendars for 2027 and Christmas cards and decorations, plus a ranges of Anglepoise lamps for the home and new garden furniture.
B&M has Christmas decorations for the lounge, the dining table and the home, from candles to wreaths.
Dunelm has new Winter Wonderland, Vintage Christmas, Supper Club, Alpine Cabin and Modern Rustic decorations, tableware, furniture and soft furnishing ranges for Christmas 2026, plus Cosy Home, Wild Harvest, Salvage Yard and Beautility AW26 homeware ranges and Vintage Emporium ranges of homeware and furniture for SS26.
Ruggable has new paly mats for kids, a new Jungalow collection based on its Painted Terrain and Woven Modernism ranges, as well as its Autumn rug designs for the home, for indoors and outdoors.
TK Maxx has new soft furnishings and new kitchenware, including jugs, crockery, bowls, and utensils.
Jellycat has new Bashful bunnies, and new animal ranges including Bretti Yeti, Trixiwoo Raccoon, Peanut Yeti, Bartholomew Bear, Mulshi, S’Mores, Ort & Tum, Zapperty and Rockleton.
Cambridge Imprint has new very large hardback notebooks and softback sketch books, bookplates, small-patterned border cards, tea towels, new cards and papers, and new Italian cotton ribbons.
Dobbies Garden Centres has its Christmas trees and decorations – including a Gruffalo-themed collection - for the home and the dining table and Christmas gifts for the family and pets, plus new Halloween and autumn home ranges and things for garden barbecues and eating outside.
Homesense has new garden lighting plus Halloween-themed homeware, plus homeware and art-related gifts and barbecue and picnic items for the summer months.
Cult Furniture has new furniture for the bedroom, living room, home office, kitchen and dining rooms.
Oliver Bonas has new August lighting and homeware for the lounge, dining room and kitchen, beauty products, plus new furniture including chairs, tables and lighting.
Hobbycraft has new back-to-school ideas plus ideas for the autumn and Halloween.
Oriana B has new furniture for the home, from sofas and settees to side tables and dining tables.
Primark has new travel solutions, new Chillis range of homeware, new luggage and storage solutions, Island Heat ranges of homeware with decorations, vases, soft furnishings, candles, diffusers and kitchenware.
The Gluttonous Gardener has new gifting suggestions and a Brontë sisters themed growbar.
Furniture Village has new ranges for the home, from beds, shelving, to sofas and chairs.
See additional new home images from
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals, with prices starting at just £50 a month.
GET PRSHOTS PULSE SOCIAL LISTENING SOLUTION
The new Pulse Social listening tool from our sister brand PressArea allows you to track and trace mentions of your brand and competitors and put those insights to work to gain real benefits.
SUBSCRIBE TO THIS NEWSLETTER
Get this newsletter delivered to your email inbox every morning, Mon-Fri, Subscribe on LinkedIn Here
NEWSLETTER SECTIONS
THE LATEST RETAIL INDUSTRY NEWS
HOW TO GET YOUR BRAND NOTICED BY THE MEDIA
NEW IMAGERY ON PRSHOTS IN FASHION/BEAUTY/HOME
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