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PRShots Roundup brings you the latest retail news from Matalan, Shein, Swatch, Tesco, Frasers, Shoe Zone, TG Jones, Morrisons, JW Anderson and Primark. Plus, 11 ways to use AI in social media, how to get the most out of Reddit and more.
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THE LATEST RETAIL INDUSTRY NEWS
Shein reportedly buying US clothing brand Everlane
Chinese e-commerce giant Shein is acquiring US fashion retailer Everlane from majority owner L Catterton, for around $100m.
Matalan plots Irish market debut amid turnaround push
Matalan is reportedly preparing to enter the Irish market as it looks to push ahead with its store expansion plans.
Tesco boss Ken Murphy’s salary soars after market share gains
Tesco’s boss Ken Murphy took more than £1m pay rise last year, bringing his total pay packet to over £10m.
Is Primark about to launch ecommerce
Primark is allegedly preparing to launch online delivery for the first time in its history, as growing pressure from digital rivals Shein and Temu bites.
Frasers Group eyes Harvey Nichols stores
Mike Ashley’s Frasers Group is understood to be exploring a deal involving a number of Harvey Nichols’ out-of-London stores.
Swatch forced to close UK stores as Royal Pop launch descends into chaos
Swatch was forced to close stores following chaotic scenes in which crowds of hundreds of people gathered hoping to buy the limited edition Royal Pop pocket watch.
Klarna makes a profit for first time since New York IPO
BNPL business Klarna has turned a profit for the first time since its’s $15bn IPO last September, with a net income of $1m in Q1, up from a $90m loss in the same period last year.
TG Jones seeks Post Office contract changes amid closure fears
Modella is looking to change its TG Jones contracts with the Post Office, in a move that could make it easier to close outlets inside its stores.
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
11 ways to use AI in social media
Hootsuite shows you how to use AI-powered social media tools without sacrificing safety or privacy - or fully handing over the reins to robots.
Why AI makes brand leadership more important
Companies without clear brand relevance and long-term strategic stewardship risk losing AI visibility and differentiation.
How to get the most out of Reddit
Reddit can be great for creating engagement, but it needs to feel human. Especially in a digital, AI slop era, people respond to transparency, humour, and practical advice more than ever.
eBay reveals key brands, trends and styles defining fashion resale
The latest ‘Watchlist Trend Report’ from eBay highlights where demand for fashion resale stands today and what style shoppers are willing to invest in next.
The 4 marketing metrics that matter in the boardroom
CMOs can lose credibility when they rely on analytics theater. Focus board conversations on the metrics tied to revenue and profitability.
Struggling to structure your efforts on social? Set yourself up for success with Hootsuite’s guide to setting and exceeding smart social media goals.
UK shoppers wary of AI product images
A new survey found that 72% of consumers are concerned about AI-generated product recommendations, while 31% said visible AI-generated marketing makes them trust brands less.
Shoe Zone joins TikTok Shop in social push
Shoe Zone has become the latest retailer to join TikTok Shop under its new social-first marketing approach.
BRAND NEWS
Liverpool FC opens Oxford Street store
Liverpool FC has become the first Premier League club to establish a retail presence on London’s Oxford Street.
Morrisons to raise hourly pay to £13.11 by October
Morrisons new pay deal will see pay for a customer assistant rise from the current £12.81 to £13 on 20 July with all other hourly rates for roles covered by the agreement increasing by 19p.
The Entertainer to launch biggest store in over a decade
The Entertainer is opening a new outlet store in Hatfield. The 8,000 sq ft site will be the first store to trade under the toy retailer’s new sub-brand “The Entertainer, Toys for Less”.
Primark introduces sensory-friendly shopping hour
Primark is introducing a sensory-friendly shopping hour in stores across Britain as part of its commitment to create a more accessible shopping experience for customers.
John Lewis unveils new hospitality brand 'Platter John Lewis'
John Lewis is unveiling its new own-brand café and restaurant concept, Platter John Lewis, as part of a multi-million pound investment in its in-store dining experience.
JW Anderson unveils collaboration with Diadora
British fashion and lifestyle label JW Anderson, from designer Jonathan Anderson, has unveiled its first collaboration with Diadora, the heritage Italian sportswear and footwear brand.
AND FINALLYx2
Milan Fashion Week urges brands to go fur-free
The owner of Milan Fashion Week, the Camera Nazionale della Moda Italiana (CNMI), has said it will no longer promote fur at any official Fashion Week-related event or on social media.
Beckham couple joins British billionaires' club
David and Victoria Beckham saw their fortune double last year. They have now joined the British billionaires' club, according to the Sunday Times annual ranking.
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PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending May 15th 2026?
1/ SS26
2/ Bikini
3/ Swimsuit
4/ Beach
5/ Outdoor
6/ Linen
7/ Sandals
8/ Denim
9/ Garden
10/ Dress
PRSHOTS DIARY
PRShots Retail Calendar Alerts
Days until Father’s Day – 34
Days until School Summer holidays (Scotland) - 45
Days until School Summer holidays (England & Wales) – 65
Days until Halloween – 166
Days until Black Friday – 193
Days until Christmas – 221
How to get your brand and products on the May editorial calendars, higher up on search and AI engines and in social media
Our May PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
We’re now well into Spring, and there are two long bank holiday weekends to enjoy this month, and with a bit of luck, we’ll have great weather for at least one of them.
To get the best chance for a download, add images that are related to the summer, and make sure they’re accompanied by any keywords relating to being out of the house and into the garden and the great outdoors, including garden, garden parties, barbecues (don’t forget to add all of the other spellings BBQ, Bar-B-Que, etc.) picnics, outdoors.
Summer holidays are on the horizon, so campaign images that include the beach or the outside world will be used. Upload any images you have of summer outfits, holiday clothes, festival clothes, sandals, beachwear, swimsuits, bikinis, linen, and sandals.
While some people are looking to holidays abroad, some are considering destinations closer to home, so add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like throws, fleeces and cardigans, plus from homeware blankets and rugs, for the colder UK evenings.
May is also the start of wedding season, so if you have any wedding-related items, then get ready to promote them along with any wedding keywords, bridal, bride, groom, hen party, stag do, etc.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
This month sees the start of the FIFA World Cup Final which is hosted in US, Mexico and Canada and starts on the 11th June at the 87,000 capacity Estadio Azteca in Mexico City (Scotland’s first match is June 13th and England starts on June 17th) and carries on to the final match on the 19th July in the 82,000 capacity MetLife Stadium in New Jersey. Tag anything football-related with the keywords ”World Cup.”
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
May Diary - Weeks/Months
May is National Walking Month, National Smile Month (12th May – 12th Jun Changes), and Skin Cancer Awareness Month.
It’s also:
National Doughnut Week (16th – 24th)
Cannes Film Festival (12th – 23rd )
Sandwich Week (18th – 24th)
RHS Chelsea Flower Show (19th – 23rd)
National Barbeque Week (25th – 31st )
May - Days
20th – World Bee Day
21st – International Tea Day
21st – Shavuot
22nd – World Goth Day
22rd - UEFA Women's Champions League final
22nd – Craft Distillery Day (US)
25th – Spring Bank Holiday
25th - Geek Pride Day
25th – Whit Monday / Pentecost
25th – National Wine Day (US)
25th – Camping-related searches rise
25th – Memorial Day
29th – National Biscuit Day
30th – BBQ searches peak
30th - UEFA Champions League Final
31st – Women’s FA Cup Final
For more diary dates for this year see the Marketing Retail Diary
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
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NEW BRANDS ON PRSHOTS
Sir Jacobs was founded by Neil and Stephan Jacobs, who left behind careers in law and digital product design to pursue something creative, tactile and more personal. Their vision? To bring together the worlds of ceramics and fragrance — turning everyday objects into something truly special.
Neem London produces sustainable, stylish and classic menswear pieces with low emissions, and is the goto label for “hot dads”. Founded in 2020 by a menswear designer with a background in big high-street labels the label features items for both work and leisure and has gone from strength to strength since launch.
VIXII jewellery is designed in the UK and handcrafted in India, with each piece using lab grown Polki Diamonds with no two diamonds alike each item is unique. The current range includes limited edition bracelets and necklaces.
Lola Starr is a growing UK athleisure brand based in the North West. Founder Kate Hill created the brand because she couldn’t find activewear that truly worked for her “leggings that felt supportive, comfortable, and confidence-boosting. Lola Starr is about designing pieces that move with real women, through real life.“
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Oliver Bonas has new jewellery, new shoes from Birkenstock, summer clothing and accessory ranges, new jewellery launches, new summer fashion lines, plus May drops of hats, sunglasses, socks, shoes, sandals, clothing, bags and accessories.
M&S has new gifts for Father’s Day from sunglasses to sandals to short-sleeved shirts.
Matalan has new summer linen womenswear, new menswear, plus women’s summer clothing including dresses, jump suits, halter tops and vests, a new Riveria range of menswear.
Regatta has a new Regatta Life menswear clothing range and an extensive range of everyday womenswear for all occasions, and new Orla Kiely collaboration of jackets, dresses and coats.
Primark has a new Performance and Edit range, a new Love to Lounge range of nightwear and Owning the Summer kids clothing, beauty accessories, new Pau Eche (Paula Echevarría) collaborations of clothing, shoes, accessories and jewellery, plus outfits for the beach.
Bonmarché has a new Lisa Snowdon Holidays Edit, a Lorraine loves range, Dash range of womenswear, new summer outfits, beachwear, including dresses, tops, bikinis, swimsuits, shirts and shorts.
TK Maxx has a spring summer range of men and women's clothing, shoes, boots plus women’s accessories including handbags, bags, purses and wallets.
Barbour has a festival dressing range, a new Farm Rio collaboration, new Chelsea Flower Show dressing ranges, a new Icons range, a Paul Smith Collaboration, and a Heritage+ range.
River Island has a new Samie Elishi collaboration, new images from the Royal Society of Arts (RSA) Student Design Awards, plus a new Del Marr collaboration of beachwear, and a Terry De Havilland collaboration of beachwear, accessories, shoes and jewellery.
Iolla has new ranges of its sunglasses for men and women, the latest ranges for the summer holiday season feature custom tints in all the colours of the rainbow.
Very has a new Michelle Keegan collaboration and a new Very collection, new children’s Hello Kitty and Disney clothing ranges, new footwear, accessory and makeup ranges, womenswear and menswear ranges for the summer holidays, new denim ranges and a new collaboration with Adidas.
Scamp & Dude has new jumpers, jackets and hoodies, a new collaboration with trainer/sports shoe brand Gola.
Threadbare has new ranges of shorts, dresses, waistcoats, jumpers and jackets for the summer plus nightwear.
Monsoon has a new collaboration with Charlie Taylor Bonnie, new spring womenswear and kids clothing for May and June, along with jewellery, new linen and denim women's wear and accessory ranges, plus new ranges of shoes, bags, scarves and sunglasses.
Cotton Traders has a new collaboration of summer outfits with Jasmine Harman.
Accessorize has new women’s and kids summer holiday wear including dresses, bikinis, shirts, jewellery, shoes, hats and bags.
New Look has new season outfits, jewellery and accessories and drops of SS26 ranges including clothes, bags, shoes, boots and accessories.
Peacocks has new Danni Dyer modelled womenswear for the holidyas and the beach, new accessories for the summer, including bags, sunglasses, jewellery and sandals, new lingerie and nightwear, new Lousie Redknapp SS26 ranges.
Deichmann has new ranges of summer shoes and sandals plus new Converse ranges.
F&F has new womenswear collections for the summer including, bikinis, swimsuits, and day and evening wear for the summer holidays.
See additional new clothing and accessories images from
Dune Busby & Fox Fatface National Trust
Home, garden and food
Oliver Bonas has new homeware for the kitchen, dining room and lounge plus new furniture including chairs, tables and lighting.
Cambridge Imprint has new Italian cotton ribbons, small pocket books, kitchen trays, exercise and hardback books, notebooks, new Clamshell and Dandelion patterned paper, plus patterned paper.
TK Maxx has homeware, kitchenware, picnic essentials, items for Charity Month and home gifts for Father’s Day.
Cult Furniture has new furniture for the bedroom, living room, home office, kitchen and dining rooms.
Homesense has everything for a picnic in the country, new art-related gifts and barbecue and picnic items for the summer months.
Ivyline has new fireside companion pieces, plus planters for indoors and out.
The Gluttonous Gardener has new Father’s Day gifting suggestions and a Brontë sisters themed growbar.
Dobbies Garden Centres has new summer pots and things for garden barbecues and eating outside, from lighting to tabletop firepits to climbing frames, plus garden pots and grow your own solutions for spring, and all the tools needed for the spring planting spree.
Matalan has new beach towel ranges for the summer holidays.
Hobbycraft has gift ideas for Father’s Day, craft ideas and accessories for the summer from cake decorations to Wedding gifts and decoration ideas.
Primark has new Chillis range of homeware, new luggage and storage solutions, Island Heat ranges of homeware, new homeware including decorations, vases, soft furnishings, candles, diffusers and kitchenware.
National Trust has new garden furniture, new gifts, food and gardening ranges, new homeware, new shed ranges, new garden furniture with new Oxleys and Sitting Spiritually collaborations and new glasshouses.
Very has new Very Collection of soft furnishings and ranges of outdoor furniture, a new Revive outdoor furniture and soft furnishings collection, plus a new Very collection of furniture, wall art and storage solutions.
Jellycat has new ranges of amuseables for 2026 including Bartholomew Bear, Ricky Rain Frog, Zumblebi Junior.
Designers Guild has new SS26 soft furnishing design ranges including cushions, rugs and throws.
M&S has everything you need for a picnic and outdoor food, a new Kelly Hoppen collaboration and furniture and homeware collections, and new homeware ranges for the spring and summer.
The Orchard has new furniture for the home, garden structures, new lounge, dining room and bedroom interior ranges including beds, sideboards, dressers, sofas, lighting, shelving, benches and more.
Joe Browns has updated its SS26 home range with more ideas for every room in the home including bedding, furniture, vases, candlesticks, glassware, bowls, lamps, serving bowls and trays, storage solutions and knick-knacks.
See additional new home images from
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
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GET PRSHOTS PULSE SOCIAL LISTENING SOLUTION
The new Pulse Social listening tool from our sister brand PressArea allows you to track and trace mentions of your brand and competitors and put those insights to work to gain real benefits.
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