Main Image: River Island
PRShots Roundup brings you the latest retail news from Marc Jacobs, Iceland, John Lewis, Gamestop, eBay, Ferragamo, Moda in Pelle, Crew Clothing, Kookaï, P.Louise, Belstaff, Represent, Suit Direct, Ted Baker, Co-op and Sainsbury’s. Plus, how to set social media goals, the 4 marketing metrics that matter in the boardroom and more.
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LVMH to offload Marc Jacobs in $850m deal
LVMH has agreed to sell Marc Jacobs to a joint venture between WHP Global and G-III Apparel Group, ending the luxury giant’s nearly three-decade ownership of the US fashion brand.
‘Arm retail guards with truncheons and pepper spray’ says Iceland boss
Iceland boss Lord Richard Walker has proposed allowing trained retail security staff to carry equipment such as truncheons and pepper spray to challenge theft and violence against workers.
Three sets of fashion brothers make The Sunday Times Rich List
The Sunday Times Rich List has three sets of brothers from Castore, Represent and Arne in the fashion business in its new 40 richest people under 40 list for 2026.
John Lewis named Which? Retailer of the Year
John Lewis has been named Which? Retailer of the Year for the second year in a row, after impressing judges with its ‘customer service, product quality and value credentials’.
Shaftesbury Capital says West End retail properties trading near to capacity
West End landlord Shaftesbury Capital trading update says it has had a “positive start to 2026” with its properties trading near to capacity.
GameStop boss threatens hostile eBay takeover
GameStop chief executive Ryan Cohen has hit back at eBay after the online marketplace rejected his $56bn takeover proposal, warning he could take the offer directly to shareholders.
Ferragamo’s Q1 revenues slid by 1.2% at constant exchange rates to total €209m. Wholesale sales were down 19% year on year but DTC sales rose by 5.5% during the quarter.
Louis Vuitton, Gucci, Burberry maintain resale demand
Luxury resale demand for brands like Gucci and Burberry continues to gain momentum, according to eBay’s latest Watchlist trend report for Spring/Summer 2026.
Amazon June Prime Day set for record $27.6bn
Parcelhero forecasts that Amazon's June Prime Day will generate £2.4bn in UK sales and $27.6bn in US sales, making it the retailer's biggest Prime Day yet.
UK sets out cyber resilience Bill & digital ID plans
The UK Government has set out plans for a Cyber Security and Resilience Bill and new voluntary digital identity initiatives in the King’s parliamentary address.
‘Meaningful’ brands see 129% growth as AI revamps brand discovery
The combined value of the world’s top 100 brands has hit a record $13.1tn, as AI and media platforms reshape consumer engagement, according to Kantar BrandZ.
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
The 4 marketing metrics that matter in the boardroom
CMOs can lose credibility when they rely on analytics theater. Focus board conversations on the metrics tied to revenue and profitability.
Struggling to structure your efforts on social? Set yourself up for success with Hootsuite’s guide to setting and exceeding smart social media goals.
Amazon Just Walk Out solution rethink shows why context matters in retail
Amazon boasted that Just Walk Out powered checkout-free experiences would revolutionise the grocery retail sector. Yet two years later, it’s closing or stripping the tech out of its stores.
Rightmove’s CMO on using AI to achieve its goal of ‘relevance at scale’
AI played a strong role in the creation of Rightmove’s latest campaign - and its CMO Matt Bushby is optimistic about its potential impact on marketing.
UK shoppers wary of AI product images
Photoroom’s survey shows widespread consumer concern about AI-generated shopping content, revealing a trust issue in online retail as digital product imagery becomes central to buying decisions.
Retailers prioritise cost control over staff experience
WorkJam has published research suggesting retailers are putting cost control ahead of employee experience, marking a broader shift in workforce strategy across the sector.
Deliveroo recreates the high street shopping experience with app update
Deliveroo is rolling out two new major app product updates this week to simplify the purchase from multiple shops and restaurants with ‘bundles’ and ‘top-up’.
PEOPLE, MOVERS AND SHAKERS
Moda in Pelle CEO departs and replaced with founder’s son
The chief executive of embattled footwear retailer Moda in Pelle has left the business and been replaced by the founder’s son.
BRAND NEWS
Crew Clothing grows activewear offering
Crew Clothing is continuing its expansion into the performance category with the launch of the second release from Crew Sport, its activewear collection.
Kookaï returns to London with Carnaby Street store
Australian womenswear brand Kookaï has opened a new store on Carnaby Street in Soho, London, marking its return to physical retail in the UK.
P.Louise teams up with Boots for high street debut
Viral beauty brand P.Louise has joined forces for Boots to bring its makeup range to the high street for the first time.
Belstaff and Represent unveil new collection
Belstaff and Represent have unveiled their new campaign for its second collaboration which blends Represent’s “contemporary streetwear identity” with Belstaff’s motorcycling legacy.
Suit Direct adds Ted Baker casualwear
Building on its existing Ted Baker suiting offer Suit Direct has launched a new exclusive Ted Baker casualwear collection in store and online.
Co-op set to open university stores in Glasgow and Birmingham
Co-op has announced an agreement with Birmingham and Glasgow University to expand its stores in time for the new academic year, building on stores at Leeds, Newcastle and Warwick Univerity.
Sainsbury’s touches down at Luton Airport
Sainsbury’s has opened a new c-store at Luton Airport its second airport store and building on the success of its store in Edinburgh airport opened in 2024.
AND FINALLYx2
Milka maker milked shoppers over size of chocolate bars, court agrees
Milka brand owner Mondelēz was accused of reducing weight of Alpine Milk bar from 100g to 90g without significantly altering the packaging and the German court agreed.
Peta veganism advert trio featuring the hard, strong and robust benefits to men’s health
Peta has decided to champion the healthy aspects of veganism with a trio of adverts, featuring the weirdest Dirty Harry-style Western shoot-out, fencing bout and karate dojo.
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GET PRSHOTS PULSE SOCIAL LISTENING SOLUTION
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What were our users searching for on PRShots Week ending May 8th 2026?
1/ SS26
2/ Bikini
3/ Swimsuit
4/ Beach
5/ Sunglasses
6/ Linen
7/ Sport
8/ Bag
9/ Woven
10/ Bedroom
PRShots Retail Calendar Alerts
Days until Father’s Day – 37
Days until School Summer holidays (Scotland) - 48
Days until School Summer holidays (England & Wales) – 68
Days until Halloween – 169
Days until Black Friday – 196
Days until Christmas – 224
How to get your brand and products on the May editorial calendars, higher up on search and AI engines and in social media
Our May PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
We’re now well into Spring, and there are two long bank holiday weekends to enjoy this month, and with a bit of luck, we’ll have great weather for at least one of them.
To get the best chance for a download, add images that are related to the summer, and make sure they’re accompanied by any keywords relating to being out of the house and into the garden and the great outdoors, including garden, garden parties, barbecues (don’t forget to add all of the other spellings BBQ, Bar-B-Que, etc.) picnics, outdoors.
Summer holidays are on the horizon, so campaign images that include the beach or the outside world will be used. Upload any images you have of summer outfits, holiday clothes, festival clothes, sandals, beachwear, swimsuits, bikinis, linen, and sandals.
While some people are looking to holidays abroad, some are considering destinations closer to home, so add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like throws, fleeces and cardigans, plus from homeware blankets and rugs, for the colder UK evenings.
May is also the start of wedding season, so if you have any wedding-related items, then get ready to promote them along with any wedding keywords, bridal, bride, groom, hen party, stag do, etc.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
This month sees the start of the FIFA World Cup Final which is hosted in US, Mexico and Canada and starts on the 11th June at the 87,000 capacity Estadio Azteca in Mexico City (Scotland’s first match is June 13th and England starts on June 17th) and carries on to the final match on the 19th July in the 82,000 capacity MetLife Stadium in New Jersey. Tag anything football-related with the keywords ”World Cup.”
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
May Diary - Weeks/Months
May is National Walking Month, National Smile Month (12th May – 12th Jun Changes), and Skin Cancer Awareness Month.
It’s also:
National Doughnut Week (16th – 24th)
National Stationery Week (11th –17th )
Cannes Film Festival (12th – 23rd )
Sandwich Week (18th – 24th)
RHS Chelsea Flower Show (19th – 23rd)
National Barbeque Week (25th – 31st )
May - Days
15th – International Day of Families
15th - BBQ searches rise
16th – Eurovision Final in Basel Switzerland
16th – World Whisky Day
16th - Men’s FA Cup Final
20th – World Bee Day
21st – International Tea Day
21st – Shavuot
22nd – World Goth Day
22rd - UEFA Women's Champions League final
22nd – Craft Distillery Day (US)
25th – Spring Bank Holiday
25th - Geek Pride Day
25th – Whit Monday / Pentecost
25th – National Wine Day (US)
25th – Camping-related searches rise
25th – Memorial Day
29th – National Biscuit Day
30th – BBQ searches peak
30th - UEFA Champions League Final
31st – Women’s FA Cup Final
For more diary dates for this year see the Marketing Retail Diary
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
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Sir Jacobs was founded by Neil and Stephan Jacobs, who left behind careers in law and digital product design to pursue something creative, tactile and more personal. Their vision? To bring together the worlds of ceramics and fragrance — turning everyday objects into something truly special.
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Neem London produces sustainable, stylish and classic menswear pieces with low emissions, and is the goto label for “hot dads”. Founded in 2020 by a menswear designer with a background in big high-street labels the label features items for both work and leisure and has gone from strength to strength since launch.
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VIXII jewellery is designed in the UK and handcrafted in India, with each piece using lab grown Polki Diamonds with no two diamonds alike each item is unique. The current range includes limited edition bracelets and necklaces.
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Lola Starr is a growing UK athleisure brand based in the North West. Founder Kate Hill created the brand because she couldn’t find activewear that truly worked for her “leggings that felt supportive, comfortable, and confidence-boosting. Lola Starr is about designing pieces that move with real women, through real life.“
Clothing, beauty and accessories
Matalan has new summer linen womenswear, new menswear, plus women’s summer clothing including dresses, jump suits, halter tops and vests, a new Riveria range of menswear.
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Regatta has a new Regatta Life menswear clothing range and an extensive range of everyday womenswear for all occasions, and new Orla Kiely collaboration of jackets, dresses and coats.
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Primark has a new Edit range, a new Love to Lounge range of nightwear and Owning the Summer kids clothing, beauty accessories, new Pau Eche (Paula Echevarría) collaborations of clothing, shoes, accessories and jewellery, plus outfits for the beach, Devil Wears Prada collaborations.
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Bonmarché has a new Lisa Snowdon Holidays Edit, a Lorraine loves range, Dash range of womenswear, new summer outfits, beachwear, including dresses, tops, bikinis, swimsuits, shirts and shorts.
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Oliver Bonas has new jewellery, new shoes from Birkenstock, summer clothing and accessory ranges, new jewellery launches, new summer fashion lines, plus May drops of hats, sunglasses, socks, shoes, sandals, clothing, bags and accessories.
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TK Maxx has a spring summer range of men and women's clothing, shoes, boots plus women’s accessories including handbags, bags, purses and wallets.
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Barbour has a festival dressing range, a new Farm Rio collaboration, new Chelsea Flower Show dressing ranges, a new Icons range, a Paul Smith Collaboration, and a Heritage+ range.
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River Island has a new Samie Elishi collaboration, new images from the Royal Society of Arts (RSA) Student Design Awards, plus a new Del Marr collaboration of beachwear, and a Terry De Havilland collaboration of beachwear, accessories, shoes and jewellery.
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Iolla has new ranges of its sunglasses for men and women, the latest ranges for the summer holiday season feature custom tints in all the colours of the rainbow.
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Very has a new Michelle Keegan collaboration and a new Very collection, new children’s Hello Kitty and Disney clothing ranges, new footwear, accessory and makeup ranges, womenswear and menswear ranges for the summer holidays, new denim ranges and a new collaboration with Adidas.
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Scamp & Dude has new jumpers, jackets and hoodies, a new collaboration with trainer/sports shoe brand Gola.
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Threadbare has new ranges of shorts, dresses, waistcoats, jumpers and jackets for the summer plus nightwear.
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Monsoon has a new collaboration with Charlie Taylor Bonnie, new spring womenswear and kids clothing for May and June, along with jewellery, new linen and denim women's wear and accessory ranges, plus new ranges of shoes, bags, scarves and sunglasses.
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Cotton Traders has a new collaboration of summer outfits with Jasmine Harman.
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Accessorize has new women’s and kids summer holiday wear including dresses, bikinis, shirts, jewellery, shoes, hats and bags.
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New Look has new season outfits, jewellery and accessories and drops of SS26 ranges including clothes, bags, shoes, boots and accessories.
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Peacocks has new Danni Dyer modelled womenswear for the holidyas and the beach, new accessories for the summer, including bags, sunglasses, jewellery and sandals, new lingerie and nightwear, new Lousie Redknapp SS26 ranges.
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Deichmann has new ranges of summer shoes and sandals plus new Converse ranges.
F&F has new womenswear collections for the summer including, bikinis, swimsuits, and day and evening wear for the summer holidays.
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See additional new clothing and accessories images from
M&S Dune Busby & Fox Fatface National Trust
Home, garden and food
Cambridge Imprint has new Italian cotton ribbons, small pocket books, kitchen trays, exercise and hardback books, notebooks, new Clamshell and Dandelion patterned paper, plus patterned paper.
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TK Maxx has homeware, kitchenware, picnic essentials, items for Charity Month and home gifts for Father’s Day.
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Cult Furniture has new furniture for the bedroom, living room, home office, kitchen and dining rooms.
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Homesense has everything for a picnic in the country, new art-related gifts and barbecue and picnic items for the summer months.
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Ivyline has new fireside companion pieces, plus planters for indoors and out.
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The Gluttonous Gardener has new Father’s Day gifting suggestions and a Brontë sisters themed growbar.
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Dobbies Garden Centres has new summer pots and things for garden barbecues and eating outside, from lighting to tabletop firepits to climbing frames, plus garden pots and grow your own solutions for spring, and all the tools needed for the spring planting spree.
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Matalan has new beach towel ranges for the summer holidays.
Hobbycraft has gift ideas for Father’s Day, craft ideas and accessories for the summer from cake decorations to Wedding gifts and decoration ideas.
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Primark has new Chillis range of homeware, new luggage and storage solutions, Island Heat ranges of homeware, new homeware including decorations, vases, soft furnishings, candles, diffusers and kitchenware.
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National Trust has new garden furniture, new gifts, food and gardening ranges, new homeware, new shed ranges, new garden furniture with new Oxleys and Sitting Spiritually collaborations and new glasshouses.
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Very has new Very Collection of soft furnishings and ranges of outdoor furniture, a new Revive outdoor furniture and soft furnishings collection, plus a new Very collection of furniture, wall art and storage solutions.
Jellycat has new ranges of amuseables for 2026 including Bartholomew Bear, Ricky Rain Frog, Zumblebi Junior.
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Designers Guild has new SS26 soft furnishing design ranges including cushions, rugs and throws.
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M&S has everything you need for a picnic and outdoor food, a new Kelly Hoppen collaboration and furniture and homeware collections, and new homeware ranges for the spring and summer.
The Orchard has new furniture for the home, garden structures, new lounge, dining room and bedroom interior ranges including beds, sideboards, dressers, sofas, lighting, shelving, benches and more.
Joe Browns has updated its SS26 home range with more ideas for every room in the home including bedding, furniture, vases, candlesticks, glassware, bowls, lamps, serving bowls and trays, storage solutions and knick-knacks.
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See additional new home images from
B&M Home Bargains Oliver Bonas
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals, with prices starting at just £50 a month.
GET PRSHOTS PULSE SOCIAL LISTENING SOLUTION
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THE LATEST RETAIL INDUSTRY NEWS
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NEW IMAGERY ON PRSHOTS IN FASHION/BEAUTY/HOME


