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PRShots Roundup brings you the latest retail news from eBay, InPost, Frasers, Sainsbury’s, On, Under Armour, Loaf, Waitrose, Mango, Cotswold Outdoor Group, Nothing, Lidl, Morrisons, Asos and Pexwear. Plus, how to build a WhatsApp marketing strategy, why fashion brands are turning to footballers as brand ambassadors and more.
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THE LATEST RETAIL INDUSTRY NEWS
eBay rejects GameStop's $56bn bid as 'neither credible nor attractive'
eBay has rejected a $56bn takeover bid from the much smaller GameStop over financing doubts, calling the proposal "neither credible nor attractive."
InPost UK volumes surge 220% as Yodel integration weighs on profit
InPost parcel volumes in the UK and Ireland jumped 220% from 24 million in Q1 2025 to 76.9 million in Q1 2026, thanks to the integration of Yodel.
Frasers Group mulls Gieves & Hawkes flagship sale
Mike Ashley's Frasers Group is reportedly looking to offload Gieves & Hawkes' flagship store at 1 Savile Row.
Sainsbury’s and Comic Relief target £30m fundraising push
Sainsbury’s and Comic Relief have launched the next phase of their long-running partnership, setting a target to raise £30m by 2030 to support families facing food insecurity across the UK.
Zendaya partnership helps On raise profit margin outlook
On has raised its 2026 profit margin outlook after a strong Q1, as its Zendaya partnership helped the sportswear brand attract younger female shoppers.
Under Armour forecasts another weak year
Under Armour has forecast another annual revenue decline and expects profit below Wall Street estimates, as weak consumer spending and economic uncertainty weigh on demand in the US.
Angling Direct UK sales top £99m as loyalty scheme drives record year
Angling Direct has delivered record UK sales in the year to 31 Jan 2026 as it benefited from the strength of its loyalty club membership.
Gousto returned to revenue growth in 2025 as demand for its healthy recipe ranges jumped 144% year on year as sales rose 10% to £342m, at the top end of its guidance.
Six arrested in the UK over suspected sale of counterfeit goods on TikTok
London police have arrested six people suspected of distributing falsely trademarked goods over TikTok Shop amid a broader crackdown on counterfeiting in the UK.
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
How to build a WhatsApp marketing strategy
Interested in adding WhatsApp to your marketing strategy? Hootsuite offers advice on how to get started with WhatsApp marketing today.
Why fashion brands are turning to footballers as brand ambassadors
With the world's biggest sporting event just a month away, fashion brands are enlisting players and legends to achieve heightened visibility, reputational stability, and strong engagement rates.
How to avoid misleading attribution data
Last-click attribution rewards the wrong work in an AI-first world and is making marketing influence harder to track. MarTech offers advice on how to make better investment decisions.
24 examples of successful AI use, from marketing to IT
MarTech shows you how agentic AI can scale, automate, and optimise workflows across marketing, sales, IT, and compliance with 24 real-world use cases.
UK shoppers prefer humans to AI for complex retail issues
Nine in 10 respondents said they would rather deal with a person when handling complex complaints, and 90% preferred human help when negotiating refunds.
Gen Z 'serial returners' surge as deterrents lose impact
More than half (53%) of Gen Z respondents in a survey by delivery platform Ingrid have been identified as serial returners, up from 15% in 2023.
PEOPLE, MOVERS AND SHAKERS
Loaf CEO Sam Perkins steps down
Home furniture business Loaf chief executive Sam Perkins has announced his departure from the business after three years in the role.
BRAND NEWS
Waitrose to lock champagne in ‘smart cabinets’ to tackle shoplifting
Waitrose is gearing up to lock bottles of champagne and premium spirits in “smart cabinets” in a bid to tackle shoplifters.
Mango names Hailey Bieber as the face of its summer campaign
Mango has enlisted Hailey Bieber has signed as Mango's new global ambassador, placing her at the forefront of its summer 2026 collection.
Sainsbury’s Nectar360 partners with Alton Towers operator
Sainsbury’s Nectar360 has today launched a new partnership with Alton Towers operator Merlin Entertainments.
Cotswold Outdoor Group hails Hoka sales uplift from retail media push
Cotswold Outdoor Group has reported a sales uplift from a retail media campaign supporting the launch of the Hoka Mach 7 trainer.
Charli XCX is Nothing's newest investor and ambassador
Consumer tech company Nothing has unveiled pop sensation Charli XCX as its new global brand ambassador, and newest investor, marking a new chapter at the London-based firm.
Lidl and Neighbourly bring in Olio to boost surplus food sharing
Lidl GB is evolving its long-standing partnership with Neighbourly by introducing a new trial with the food-sharing app Olio to enable it to redistribute more surplus food.
Morrisons puts cancer awareness messages on bath and shower products in NHS tie-up
Morrisons has teamed up with the NHS to put cancer advice on its own brand bath and shower products.
Pexwear opens debut store in Shoreditch as relaunch gathers pace
Heritage British workwear brand Pexwear, which was founded in Liverpool in 1816 by John Peck & Co., has opened its first store at 100 Shoreditch High Street, East London.
Asos launches new boho-inspired womenswear brand
Asos has launched a new premium womenswear brand, Muse Assembly, to meet growing demand for boho-inspired occasionwear.
AND FINALLY
US finalises tariff refunds of $35.5bn
US Customs and Border Protection validated over 80,000 applications for refunds covering an undisclosed number of shipments or entries.
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
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PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending May 8th 2026?
1/ SS26
2/ Bikini
3/ Swimsuit
4/ Beach
5/ Sunglasses
6/ Linen
7/ Sport
8/ Bag
9/ Woven
10/ Bedroom
PRSHOTS DIARY
PRShots Retail Calendar Alerts
Days until Father’s Day – 39
Days until School Summer holidays (Scotland) - 50
Days until School Summer holidays (England & Wales) – 70
Days until Halloween – 171
Days until Black Friday – 198
Days until Christmas – 226
How to get your brand and products on the May editorial calendars, higher up on search and AI engines and in social media
Our May PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
We’re now well into Spring, and there are two long bank holiday weekends to enjoy this month, and with a bit of luck, we’ll have great weather for at least one of them.
To get the best chance for a download, add images that are related to the summer, and make sure they’re accompanied by any keywords relating to being out of the house and into the garden and the great outdoors, including garden, garden parties, barbecues (don’t forget to add all of the other spellings BBQ, Bar-B-Que, etc.) picnics, outdoors.
Summer holidays are on the horizon, so campaign images that include the beach or the outside world will be used. Upload any images you have of summer outfits, holiday clothes, festival clothes, sandals, beachwear, swimsuits, bikinis, linen, and sandals.
While some people are looking to holidays abroad, some are considering destinations closer to home, so add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like throws, fleeces and cardigans, plus from homeware blankets and rugs, for the colder UK evenings.
May is also the start of wedding season, so if you have any wedding-related items, then get ready to promote them along with any wedding keywords, bridal, bride, groom, hen party, stag do, etc.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
This month sees the start of the FIFA World Cup Final which is hosted in US, Mexico and Canada and starts on the 11th June at the 87,000 capacity Estadio Azteca in Mexico City (Scotland’s first match is June 13th and England starts on June 17th) and carries on to the final match on the 19th July in the 82,000 capacity MetLife Stadium in New Jersey. Tag anything football-related with the keywords ”World Cup.”
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
May Diary - Weeks/Months
May is National Walking Month, National Smile Month (12th May – 12th Jun Changes), and Skin Cancer Awareness Month.
It’s also:
National Doughnut Week (16th – 24th)
National Stationery Week (11th –17th )
Cannes Film Festival (12th – 23rd )
Sandwich Week (18th – 24th)
RHS Chelsea Flower Show (19th – 23rd)
National Barbeque Week (25th – 31st )
May - Days
13th – World Cocktail Day
14th – Ascension Day
15th – International Day of Families
15th - BBQ searches rise
16th – Eurovision Final in Basel Switzerland
16th – World Whisky Day
16th - Men’s FA Cup Final
20th – World Bee Day
21st – International Tea Day
21st – Shavuot
22nd – World Goth Day
22rd - UEFA Women's Champions League final
22nd – Craft Distillery Day (US)
25th – Spring Bank Holiday
25th - Geek Pride Day
25th – Whit Monday / Pentecost
25th – National Wine Day (US)
25th – Camping-related searches rise
25th – Memorial Day
29th – National Biscuit Day
30th – BBQ searches peak
30th - UEFA Champions League Final
31st – Women’s FA Cup Final
For more diary dates for this year see the Marketing Retail Diary
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
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WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals.
NEW BRANDS ON PRSHOTS
Sir Jacobs was founded by Neil and Stephan Jacobs, who left behind careers in law and digital product design to pursue something creative, tactile and more personal. Their vision? To bring together the worlds of ceramics and fragrance — turning everyday objects into something truly special.
Neem London produces sustainable, stylish and classic menswear pieces with low emissions, and is the goto label for “hot dads”. Founded in 2020 by a menswear designer with a background in big high-street labels the label features items for both work and leisure and has gone from strength to strength since launch.
VIXII jewellery is designed in the UK and handcrafted in India, with each piece using lab grown Polki Diamonds with no two diamonds alike each item is unique. The current range includes limited edition bracelets and necklaces.
Lola Starr is a growing UK athleisure brand based in the North West. Founder Kate Hill created the brand because she couldn’t find activewear that truly worked for her “leggings that felt supportive, comfortable, and confidence-boosting. Lola Starr is about designing pieces that move with real women, through real life.“
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Primark has a new Edit range, a new Love to Lounge range of nightwear and Owning the Summer kids clothing, beauty accessories, new Pau Eche (Paula Echevarría) collaborations of clothing, shoes, accessories and jewellery, plus outfits for the beach, Devil Wears Prada collaborations.
Bonmarché has a new Lisa Snowdon Holidays Edit, a Lorraine loves range, Dash range of womenswear, new summer outfits, beachwear, including dresses, tops, bikinis, swimsuits, shirts and shorts.
Oliver Bonas has new jewellery, new shoes from Birkenstock, summer clothing and accessory ranges, new jewellery launches, new summer fashion lines, plus May drops of hats, sunglasses, socks, shoes, sandals, clothing, bags and accessories.
TK Maxx has a spring summer range of men and women's clothing, shoes, boots plus women’s accessories including handbags, bags, purses and wallets.
Barbour has a festival dressing range, a new Farm Rio collaboration, new Chelsea Flower Show dressing ranges, a new Icons range, a Paul Smith Collaboration, and a Heritage+ range.
Matalan has new menswear, plus women’s summer clothing including dresses, jump suits, halter tops and vests, a new Riveria range of menswear, and a new Prairie range of womenswear and accessories for SS26.
River Island has a new Samie Elishi collaboration, new images from the Royal Society of Arts (RSA) Student Design Awards, plus a new Del Marr collaboration of beachwear, and a Terry De Havilland collaboration of beachwear, accessories, shoes and jewellery.
Iolla has new ranges of its sunglasses for men and women, the latest ranges for the summer holiday season feature custom tints in all the colours of the rainbow.
Very has a new Michelle Keegan collaboration and a new Very collection, new children’s Hello Kitty and Disney clothing ranges, new footwear, accessory and makeup ranges, womenswear and menswear ranges for the summer holidays, new denim ranges and a new collaboration with Adidas.
Scamp & Dude has new jumpers, jackets and hoodies, a new collaboration with trainer/sports shoe brand Gola.
Threadbare has new ranges of shorts, dresses, waistcoats, jumpers and jackets for the summer plus nightwear.
Monsoon has a new collaboration with Charlie Taylor Bonnie, new spring womenswear and kids clothing for May and June, along with jewellery, new linen and denim women's wear and accessory ranges, plus new ranges of shoes, bags, scarves and sunglasses.
Cotton Traders has a new collaboration of summer outfits with Jasmine Harman.
Accessorize has new women’s and kids summer holiday wear including dresses, bikinis, shirts, jewellery, shoes, hats and bags.
New Look has new season outfits, jewellery and accessories and drops of SS26 ranges including clothes, bags, shoes, boots and accessories.
Peacocks has new Danni Dyer modelled womenswear for the holidyas and the beach, new accessories for the summer, including bags, sunglasses, jewellery and sandals, new lingerie and nightwear, new Lousie Redknapp SS26 ranges.
Deichmann has new ranges of summer shoes and sandals plus new Converse ranges.
F&F has new womenswear collections for the summer including, bikinis, swimsuits, and day and evening wear for the summer holidays.
Regatta has a new extensive range of everyday womenswear for all occasions, and new Orla Kiely collaboration of jackets, dresses and coats.
See additional new clothing and accessories images from
M&S Dune Busby & Fox Fatface National Trust
Home, garden and food
TK Maxx has homeware, kitchenware, picnic essentials, items for Charity Month and home gifts for Father’s Day.
Cult Furniture has new furniture for the bedroom, living room, home office, kitchen and dining rooms.
Homesense has everything for a picnic in the country, new art-related gifts and barbecue and picnic items for the summer months.
Ivyline has new fireside companion pieces, plus planters for indoors and out.
The Gluttonous Gardener has new Father’s Day gifting suggestions and a Brontë sisters themed growbar.
Dobbies Garden Centres has new summer pots and things for garden barbecues and eating outside, from lighting to tabletop firepits to climbing frames, plus garden pots and grow your own solutions for spring, and all the tools needed for the spring planting spree.
Matalan has new beach towel ranges for the summer holidays.
Hobbycraft has gift ideas for Father’s Day, craft ideas and accessories for the summer from cake decorations to Wedding gifts and decoration ideas.
Cambridge Imprint has new cotton ribbons, small pocket books, kitchen trays, exercise and hardback books, notebooks, new Clamshell and Dandelion patterned paper, plus patterned paper.
Primark has new Chillis range of homeware, new luggage and storage solutions, Island Heat ranges of homeware, new homeware including decorations, vases, soft furnishings, candles, diffusers and kitchenware.
National Trust has new garden furniture, new gifts, food and gardening ranges, new homeware, new shed ranges, new garden furniture with new Oxleys and Sitting Spiritually collaborations and new glasshouses.
Very has new Very Collection of soft furnishings and ranges of outdoor furniture, a new Revive outdoor furniture and soft furnishings collection, plus a new Very collection of furniture, wall art and storage solutions.
Jellycat has new ranges of amuseables for 2026 including Bartholomew Bear, Ricky Rain Frog, Zumblebi Junior.
Designers Guild has new SS26 soft furnishing design ranges including cushions, rugs and throws.
M&S has everything you need for a picnic and outdoor food, a new Kelly Hoppen collaboration and furniture and homeware collections, and new homeware ranges for the spring and summer.
The Orchard has new furniture for the home, garden structures, new lounge, dining room and bedroom interior ranges including beds, sideboards, dressers, sofas, lighting, shelving, benches and more.
Joe Browns has updated its SS26 home range with more ideas for every room in the home including bedding, furniture, vases, candlesticks, glassware, bowls, lamps, serving bowls and trays, storage solutions and knick-knacks.
See additional new home images from
B&M Home Bargains Oliver Bonas
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals, with prices starting at just £50 a month.
GET PRSHOTS PULSE SOCIAL LISTENING SOLUTION
The new Pulse Social listening tool from our sister brand PressArea allows you to track and trace mentions of your brand and competitors and put those insights to work to gain real benefits.
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