Image: M&S

How to get your brand on the February media and editorial calendars, search engines and social media.

Our February PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.

Aside from continuing to keep an eye on those SS26 drops, the first half of the month is about preparing for Valentine’s Day issues, and the second half is about getting ready for Easter. It’s at the start of April (Good Friday is the 3^rd April) this year, so you still have time to prepare.

For Valentine’s Day, make sure everything has some of the keywords the media will be looking for, eg gifts, pink, red, lingerie, etc. For Easter, make sure everything has some of the keywords the media will be looking for, eg eggs, chocolate, easter bunny, easter egg, chick, etc.

As we’re coming out of winter, it’s time to start putting up images for the spring and summer. So anything related to getting out of the house is good, so get uploading images and adding keywords relating to summer outfits, swimwear, the garden, garden parties and Barbecues (don’t forget to add all of the other spellings BBQ, Bar-B-Que, etc).

It’s also the Winter Olympics in Milan this year (Olympics Feb 6^th -22^nd and the Paralympics Mar 6^th -15^th), so anything Olympic sport-related should get an extra push this month.

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

February Diary - Weeks/Months

In the UK, it’s LGBT+ History Month and National Wedding Month and Go Red for Heart Month; in the US, this is Black History Month and National Bird Feeding Month. It's a great month for food, we have Pancake Day, National Pizza Day and Bread Week (21^st Feb - 1^st Mar)

Other events include;

National Storytelling Week (31^st Jan – 8^th Feb)

Moda x Pure Spring Fair, NEC Birmingham (1^st -4^th)

New Homes Week (2^nd – 8^th)

National Apprenticeship Week (9^th - 15^th)

New York Fashion Week (12^th-17^th)

London Fashion Week (19^th – 23^rd)

February - Days

1^st – World Hijab Day

1^st – Yorkshire Pudding Day UK 

1^st – Tu B’Shevat

2^nd – Groundhog Day Again!!

4^th – World Cancer Day

5^th – Time to talk day

6^th – Winter Olympics Opening Ceremony  

6^th – National Sickie Day

6^th - National Wear Red Day (Support for Heart disease) (US)

8^th – Valentine’s Day searches peak

8^th – NFL Super Bowl

9^th – National Pizza Day (US)

11^th – Flower searches peak for Valentine’s Day

14^th – Valentine’s Day

15^th – Singles Awareness Day

15^th – Maha Shivaratri 

17^th - Start of Ramadan 

17^th - Random Acts of Kindness Day (US)

17^th – Chinese Luna New Year – (This year it’s the year of the Horse)

17^th – Pancake Day/Shrove Tuesday

18^th – Ash Wednesday

18^th – National Drink Wine Day (UK)

20^th – National Love Your Pet Day

22^nd – Winter Olympics Closing Ceremony

22^nd – BAFTA Film Awards 

22^nd – New car searches rise

23^rd – UK Holiday searches peak

27^th - National Wear Red Day (Support for Heart disease) (UK)

28^th - The Brit Awards

For more diary dates for this year see the Marketing Retail Diary

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).