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PRShots Roundup brings you the latest retail news from Mulberry, Boohoo, Flannels, Holland & Barrett, Freemans, The Body Shop and John Lewis. Plus, how to get started with personalisation marketing, getting started with employee advocacy and more.
THE LATEST RETAIL INDUSTRY NEWS
Mulberry faces painful restructuring
Mulberry is set to slash nearly a quarter of its corporate workforce, eliminating 85 positions from its 350-strong staff base.
Boohoo has set out its view on Frasers’ bid to set new direction
Boohoo has issued a response to Frasers Group’s attempt to shape the business, including a demand that Mike Ashley be installed as chief executive.
UK consumer confidence slips one point in October ahead of Budget
The GfK Consumer Confidence Barometer slipped one point to -21 in October as consumers hold their breath ahead of the government’s upcoming Budget.
Holland & Barrett eyes 50 new stores in 2025
Holland & Barrett is planning to open up to 50 new stores in the UK next year as it ramps up its expansion plans.
John Lewis shares details of store upgrades
John Lewis has shared details of the latest phase of a £800m pound makeover of its high-street stores.
The Body Shop to relocate head office to Brighton
The Body Shop is returning to its roots with the relocating of its head office to Brighton, which it said marks a “significant cultural reset” for the business under new ownership.
Sophie Ellis-Bextor stars as Freemans gets in early with festive TV ad
The Christmas campaign starting gun is about to be fired and it’s digital department store Freemans racing ahead of its direct competitors with one of the UK's first festive ad campaigns of 2024.
Gen Z projected to spend £1.2bn on fashion in the next six months
Gen Z’s UK fashion spend is projected to total £1.2bn over the next six months, with 99% set to spend an average of £150 on clothing, footwear and accessories.
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
How to get started with personalisation marketing
Personalisation isn’t just some fancy buzzword or corporate jargon. It’s changing the way organisations are connecting with customers. Martech helps with some tips on starting out.
How to get started with employee advocacy
Employee advocacy is when employees share company content on their personal social media to boost brand awareness and trust. Hootsuite explains how it works and how to get started.
How Poundland plans to ‘Perk’ up customers with its new loyalty app
Poundland is feeling pretty chipper after its new Perks rewards app became the top free app on the Apple App Store and Google Play in the 24 hours after its launch last week.
Future Stores – the new Oxford Street store aiming to reinvent retail
Future Stores, a new £20m concept store that opens on Oxford Street next week, is looking to “reinvent” retail with a highly immersive shop.
The top social listening tools for brand monitoring
Hootsuite helps you find out what your audience thinks about your business and turn mentions into actionable insights with the right social listening tool.
PEOPLE, MOVERS AND SHAKERS
Never Fully Dressed hires Ted Baker’s former CEO
Never Fully Dressed has appointed Tikki Godley, former brand CEO of Ted Baker Design Group, to the newly created role of chief operating officer.
BRAND NEWS
John Lewis partners with Next-owned Made.com for sofa concessions
John Lewis has teamed up with Next-owned sofa specialist Made.com to launch the brand’s first London showroom in the department store’s Oxford Street flagship.
Boohoo has refreshed its logo and branding as it hailed “an exciting new era” for the fashion label. Alongside the new logo reveal, Boohoo has launched a new campaign called ‘People will talk’.
Flannels opens 'league of its own' Leeds flagship
Frasers Group continues with its ‘next generation’ store opening strategy with the latest high-end Flannels flagship opening in Leeds.
AND FINALLY
Fashion's Weirdest It-Shoe Gets Even Grosser
The cup of off-putting footwear runneth over, and SUICOKE's Vibram FiveFingers collab with Midorikawa is another drop in this very weird bucket.
PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending October 18th 2024?
1/ AW24
2/ Christmas
3/ Leopard
4/ Halloween
5/ Boots
6/ Coat
7/ Bag
8/ Living Room
9/ Red
10/ Scarf
NEW BRANDS TO PRSHOTS
Saywood was created in 2020 by Harriet Saywood-Bellisario, who graduated from the London College of Fashion before working at Paul Smith, Richard Nicoll and Label/Mix. The brand specialises in beautiful edits of wardrobe essentials and classics contemporised with unexpected details made to be worn and re-worn.
Jellykat is the brand of the moment and has been around for a quarter of a century. Over this time, their unmistakable characters have gained the affection of millions across 77 countries.
Priestleys was founded by husband and wife team James and Karen and specialises in producing little luxuries in their Lincolnshire workshop. Their leather bags, belts, wallets and accessories are handcrafted using responsibly sourced leathers from gold and silver-rated tanneries in Europe and are supplemented with ranges of scarves and jewellery.
Sims Wear was founded by Billy Sims-Hilditch with the idea of creating British made menswear, using best-in-class natural fibres. The range is all home produced in Aberdeenshire from fibre carding and spinning, through to knitting, weaving, cutting and sewing.
HELP WITH YOUR IMAGE SEARCHES
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BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Primark has a range of US NBA tops for men, a new Future Projects collaboration, a Kem and Edit range, Christmas Grinch, Famjam, A Nightmare Before Christmas ranges of pyjamas, jewellery and accessories, a new maternity range.
Bonmarché has new Christmas jumpers and partywear, lingerie ranges, new jewellery and accessory ranges for Christmas and the winter and AW24 clothing ranges.
George at Asda has a Children in Need range, women’s and menswear for Christmas occasions and parties, Children in Need Christmas outfits, a new Roksanda and Tickled Pink collaboration clothing ranges.
Very has a new Michelle Keegan collaboration, new Grinch-themed pyjamas for all the family, stocking filler accessories, partywear ranges, V by Very ranges of clothes and footwear, and Quiet Luxury, Everyday and Curve ranges of womenswear.
Monsoon has new bags for Christmas, October edits for women and kids, bags, shoes, jewellery and accessories, new womenswear for special occasions and children’s Christmas-themed and winter accessories.
River Island has new Premium and Winter Reds collections, along with party outfits and accessories for the Christmas season for men, women and children, plus women’s footwear, clothes and bag ranges, faux leather and leather ranges.
TK Maxx has its Christmas gift-guides for men, women, kids and pets, plus new menswear and womenswear ranges for AW24 including coats, jackets and hoodies, plus Leopard skin prints t-shirts and skirts.
Online Home Shop has new winter and Christmas-themed pyjamas, fleeces, ponchos, dressing gowns and onesies for him and her.
Barbour has new collaborations with Ganni and Baracuta and has new outdoor ranges, a gifts under £50 range, a Alexa Natalie range, plus a Flower Mountain collaboration of trainers and clothes.
Accessorize has new bridal collections, Christmas 2024 ranges of pyjamas, jumpers, bags, jewellery and accessories, plus AW24 ranges of bags, jewellery and scarves.
New Look has new November outfits, winter and occasion wear outfits for women, plus ranges of womenswear including coats, jumpers, skirts and tops.
Fable England has a new Core collection of bags and accessories, a Wolf Garden range of clothes, jewellery and bags, a new AW24 collaboration with the National History Museum, plus new jewellery ranges.
Matalan has a new collaboration with Alder Hey hospital, Christmas women’s eveningwear, outdoor clothing, footwear, Christmas and Winter outfits for the whole family, AW24 men’s tailoring, new kids and adults sleepwear from its Cosy Shop, new AW24 lingerie ranges, shoes and boots for AW, Halloween wear for all the family.
Peacocks has new Christmas jumpers and fashion, Caprice Christmas pyjama collections, new womenswear, a new Louise Redknapp AW and Christmas Edit, a Michael Owen collaboration and new AW24 womenswear and jewellery.
Scamp & Dude has Christmas party outfits and new womenswear.
London Grace has new nail varnish ranges.
M&S has party outfits for all the family, Christmas clothing, accessories and lingerie sets as well as post-surgery bras, Halloween clothing, the Dress the Nation range with Vernon Kay and AJ Odudu, autumn lingerie, clothing, accessories and jewellery ranges from Autograph, M&S, Jaeger and 3rd parties for him and her.
F&F has a new Abbey Clancy collaboration, new Christmas campaign imagery, Active Kate Ferdinand collaborations, Xmas ranges including jumpers, coats and party wear in satins, gold and black metallics and sequins.
Dune London has new bag, boots and shoes, women’s hats and accessories, plus suitcases and travel luggage.
Fatface has launched a new women’s partywear label Copper & Black, plus more AW24 Edit ranges of womenswear.
Betty&Biddy has new jewellery ranges for Christmas including earrings, bracelets and necklaces.
Celtic &Co has new statement looks for men and women for AW24.
Threadbare has a new AW24 and British Adventure ranges of womenswear.
Oliver Bonas has new AW24 womenswear, accessories, shoes, boots and jewellery drops for October.
Roman Originals has a new Petite range, new Ariella and Dusk ranges, plus floral outfits, and Roman Petite and Curve ranges.
Shoe Zone has new AW24 men, women and kids shoes and boots.
Cotton Traders has new cosy womenswear and menswear for AW24 including jumpers, cardigans and coats.
See additional new clothing and accessories images from
Iolla Regatta John Lewis Joe Browns Dune London Mens
Home, garden and food
Home Bargains has new gift ranges for Christmas including candles.
Monsoon has new Christmas decorations for the home and the tree.
TK Maxx has its Christmas gift-guides for the home, plus Beetlejuice-themed Halloween things for the home.
Matalan has Christmas decorations, a new Connie the Cockapoo range, AW24 soft furnishings and gifts, a new AW Cosy Shop range of bedding and soft furnishings, Christmas bedding ranges and presents for pets.
Primark has new furniture, Christmas decorations and homeware gifts, AW24 furniture, homeware, bedding, diffusers and candles and Halloween decorations.
Online Home Shop has new foot warmers, hot water bottles, heated pads, body wraps, plus bar stools and furniture, mirrors, bedding, cuddle cushions, shaped pillows and bolsters.
Very has new soft furnishings and candles and other stocking fillers plus Christmas decorations for the home and the tree.
B&M has new bedding and soft furnishings, Xmas 2024 gift guides, new Woodland Charm, Japandi and Natural Earth homeware, plus bedding and soft furnishings for AW24, Christmas 2024 ranges of decorations, Christmas mugs, cushions, candles, and things for the kitchen and the Christmas dining table.
Habitat has new Christmas wreaths and decorations for the home and Christmas trees, plus a Willaim Morris collaboration of furniture and soft furnishings, plus new lighting, furniture for the living dining and bedroom plus new tableware.
Quorn Stone has new natural stone and tumbled herringbone cobbles outdoor ranges, marble ranges for the bathroom and kitchen and Limestone cobbles for outside.
Rebel Walls has new big statement First Rebels wallpaper ranges for the home based on paintings by famous artists.
M&S has a new National Gallery collaboration, stocking filler Christmas images and new Fearne Cotton Happy Place range, Christmas homeware including tableware, soft furnishings, candles and diffusers, Christmas decorations, homeware and bedding ranges, and Halloween decorations.
Arran Sense of Scotland has Christmas scented diffusers and handwashes plus Christmas gifting ranges.
Dobbies Garden Centres has new Christmas ranges including food and drink, trees, decorations and gifts for pets, RHS branded garden gift ranges, Halloween ranges, plus Snow & Sparkles, Magic Woodland, Classic Noel, Colour Pop and Festival Tales Christmas decoration ranges plus autumn homewares, playhouses and garden toys.
Treats by Mars has cans of Milky Way, Mars and Galaxy drinks, new Galaxy gluten and dairy selection boxes, and new Snickers, M&Ms and Maltesers ranges of goodies.
Cutter & Squidge has new Christmas and Halloween food gift ideas from hampers to treats.
Homesense has new AW24 homeware and Halloween decorations, Christmas gifts and decorations, plus kitchenware ranges aimed at the home and student markets.
George Home has a new Stacey Solomon Christmas, Halloween and Autumn collaborations on cookware, bedding, dining, and homeware.
Hobbycraft has new DIY decoration ideas for the Christmas dining table.
Jan Constantine has a new Christmas collection of cushions.
Cambridge Imprint has wrapping paper, coffee mugs, storage draws and a new artists' gift range.
DFS has new Scandi, Coastal and Palm beds, sofas and chair ranges.
Joe Browns has new homeware ranges for Christmas and AW24 including bedding, kitchenware and the Heritage Social, Portobello Bohemian and Off the Floor ranges.
See additional new home images from
Nest Cult Furniture Next Sandberg Wallpaper John Lewis Designers Guild National Trust shop
DIARY
PRShots Retail Calendar Alerts
Days until Halloween – 6
Days until Black Friday – 35
Days until Christmas – 61
How to get your brand on the October media calendars
We’re into autumn, and the nights are starting to draw in, and the heating is probably on. The media are looking for images that reflect the changes, so anything that looks cosy and warm is good; roaring fires, big jumpers, coats, hats, knitwear, scarfs and wellies in a leaf-strewn outdoors – all the cliches – are what the media are looking for. If you can do some night shots with sparklers, then you’re also ticking the boxes for Bonfire Night next month and Diwali this month. We also have Halloween at the end of the month, so if you can get a pumpkin in your images, then you’re hitting two birds with one stone.
You should be adding Christmas images, and for those magazines with very long lead times, then start to look for the images of people working off the Christmas excesses for the January issues.
Don’t forget to add keywords like Gifts, Christmas, Xmas, Autumn, Winter, Halloween, Fireworks night and Bonfire night, as they will be looked for from now. Also, we have a wide audience with media from around the World, so add those American holiday versions e.g. The Holidays, Fall, Pumpkin day, Thanksgiving etc and words like hygge that are starting to enter the language and are associated with the autumn.
Media will also be searching for party outfits for Halloween, Guy Fawkes, and the office party season - which will soon be with us. The media are also starting to look for and create Christmas gift guides, so try and be creative, do ones for every eventuality e.g. gifts guides for him/her/mum/dad/kids/teenagers/pets etc also gifts under £150/100/£50 and for guides for secret Santa’s gifts under £20.
Please put prices on everything!!! Otherwise, you stand no chance of getting into any of the features that include “Presents under £50”, “Party dresses for £150” etc.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
October Diary - Weeks/Months
October is also known as ‘Stoptober’, which started as a campaign around giving up cigarettes, but is now joined by MacMillans Go Sober for October, so if you have anything non-alcoholic, then get it on PRShots and make sure you add Stoptober and non-alcoholic as keywords.
It’s also Black History Month, Wool Month, Breast Cancer Awareness Month, Menopause Month, Vegetarian Awareness Month, Apple Month, Cookie Month, Spinach Lovers' Month, Pork Month, and National Pasta, Chilli, and Pizza Month.
Fashion and Beauty Weeks and events include - British Beauty Week (23rd-27th)
October - Days
25th – World Pasta Day
25th – 2 months until Christmas Day
26th – National Pumpkin Day
27th – National American Beer Day
27th – Global Champagne Day
28th – National Chocolate Day (US)
29th – National Cat Day (US)
27th – Clocks go back tonight
31st – Halloween
31st – Diwali
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2024 by the authorities controlling the event(s).
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