Main Image: Oliver Bonas

PRShots Roundup brings you the latest retail news from Birkenstock, Body Shop, YMC, Burberry, Boohoo, Naked Wolfe, Fragrance Shop, Next and M&S. Plus, how to make a social media posting schedule, how far can fashion’s kidswear baby boom go and more.  

THE LATEST RETAIL INDUSTRY NEWS

Birkenstock's Q4 and fiscal 2024 results beat expectations

Birkenstock’s Q4 sales were up 22% to €456m taking its FY 2024 sales to €1.8bn up 21%, with net profits up 16% to €240m.

M&S hires extra staff as it predicts ‘busiest Christmas’

M&S is expecting to have its “busiest Christmas” at its flagship online distribution centre and has hired an additional 850 workers to cater for demand.

Body Shop is back in profit

The Body Shop has booked a £2m profit in first three months after rescue from administration in September.

YMC returns to independent roots

YMC co-founder and CEO Jimmy Collins has bought back the brand from French Connection, which acquired a majority stake and invested in the label in 2004.

Consumers to spend 36% of Christmas budget with discounters finds research

Consumers plan to spend more than a third (36%) of their Christmas budget at discount retailers such as Lidl and B&M, according to new data from analytics company

Amazon is to settle a dispute with delivery drivers which could cost millions of pounds

Amazon is to settle a claim from a group of delivery drivers which accuses the ecommerce giant of preventing them from earning thousands of pounds.

UK shoppers set to spend £680m on subscription-based presents

Consumers across the UK are predicted to purchase close to 12m subscriptions this Christmas in a £680mn boost to retailers.

Rising cost of Christmas driving second-hand boom

Consumers who are concerned about the cost of Christmas are turning to pre-loved platforms in a bid to offset festive prices, whilst also contributing to the circular economy.

TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY

How to make a social media posting schedule

You’ve got great content so let’s make sure people see it. Perfect your own social media posting schedule with our free template.

How far can fashion’s kidswear baby boom go?

Retail Week explores the baby boom of kids’ clothing, the pros and cons of expanding into the category, and why there has been such a surge in demand.

The 7 biggest sustainability reporting mistakes that damage fashion brands’ reputation

Publishing a sustainability report is a powerful tool for promoting transparency. However, if these reports are poorly executed, they can have the opposite effect.

Has Morrisons cut back too much?

Morrisons’ efforts to reduce its debts come in tandem with the grocery chain attempting to win back customers and a key tenet of Baitiéh’s turnaround plan has involved listening to customers.

5 footwear trends to look out for in 2025

If you’re trying to predict the biggest fashion trends for 2025 in anticipation for the post-holiday sales, look no further, as the Industry.Fashion experts select the hottest footwear styles for 2025.

PEOPLE, MOVERS AND SHAKERS

Burberry has poached a Moncler exec for a board position

Burberry has poached Moncler exec Stella King for a board role as a non-executive director at the luxury retailer.

Boohoo veteran promoted to Creative Director of Debenhams

Patrick Duggan has been promoted from Head of Creative at Debenhams to Creative Director at Debenhams after four years at Boohoo Group.

BRAND NEWS

Naked Wolfe launches first jewellery collection

Footwear brand Naked Wolfe has made its first foray into jewellery, launching a selection of rings, bangles, anklets and earrings.

Next introduces virtual shoe try-on service

Shoppers using Next’s mobile app will soon be able to virtually try-on 200 pairs of shoes, following a partnership with 3D experience platform Vyking.

The Fragrance Shop launches competition with chance to win £1m

Following a record-breaking year, The Fragrance Shop is giving shoppers the chance to win up to £1m this Christmas.

Paige anniversary campaign stars Spencer twins

Paige has had a busy year as it celebrates 20 years in business and it’s exiting 2024 on a high with a new “special campaign” starring Brit models Amelia and Eliza Spencer.

Miniso opens first UK airport store

Miniso is to hold a grand opening for its first-ever UK airport store at London’s Stansted Airport this week.

Søstrene Grene invests in European logistics hub to support UK expansion

Søstrene Grene is to open a new 45,000 sq m distribution centre in Venlo in the Netherlands as it looks to improve delivery efficiency for its stores and customers, including in the UK.

Swarovski returns to Regent Street in London

Austrian-based crystal company Swarovski has opened its ninth store in London, returning to Regent Street with a new ‘Wonderlux’ boutique.

AND FINALLY

LVMH has bought a €50m villa in Cannes for its brand events

French luxury brand LVMH has purchased a €50m villa in luxury hotspot Cannes for corporate entertaining and brand events.

THE CHRISTMAS ADVERTS

PRShots Retail Christmas Adverts 2024

All the Christmas Adverts so far - all 39 of them - in one place include Moonpig, Sports Direct, JD Sports, Burberry, John Lewis and many many more!

PRSHOTS TOP 10 SEARCHES

What were our users searching for on PRShots Week ending December 13^th 2024?

1/ SS25

2/ Christmas

3/ Mocha

4/ Leopard

5/ Brown

6/ Cushion

7/ Coat

8/ Dress

9/ Lamp  

10/ Trainers

NEW BRANDS TO PRSHOTS

Ernest Jones the jewellers came from modest beginnings, launched in 1949 it has grown from a single store in London's Oxford Street to a national chain of 100+ jewellery stores.

H Samuel is a jeweller with a long history. Started in 1862 the brand continues to this day with a mix of jewellery and watches, that are affordable and feature trend-led styles.

Curlsmith was launched in 2018 and has gone from strength to strength. It was born out of a community of people with textured hair sharing their haircare tips, home remedies and frustrations with products on the market not made specifically for their needs and has grown into a product range sold worldwide.

Frangipani was established in 2010 and produces men’s shirts and accessories crafted from high-quality materials and featuring bold prints or subtle contrasts. With each shirt embodying a perfect balance of comfort and elegance.

HELP WITH YOUR IMAGE SEARCHES

The latest images on PRShots are found here https://www.prshots.com/whatsnew why not bookmark the page for a regular feed of the latest images on PRShots!! You can select the latest images from the last 24 hours, week, or month.

BRANDS WITH NEW IMAGES

Clothing, beauty and accessories

John Lewis has new Anyday and And/Or SS25 clothing, shoes and accessories for women and men, a Dream Dress Edit featuring Whistles, Sister Jane, Reiss, Phase Eight and more clothing ranges for women.

Scamp & Dude has new leopard print dresses for AW24.

Peacocks has a new Michael Owen and Louise Redknapp SS25 Edit, new SS25 clothing, Christmas jumpers and fashion, Caprice and Grinch Christmas pyjama collections, new womenswear.

TK Maxx has new clothing, shoes, boots, jewellery, make up and accessories for SS25.

River Island has “New Year New Look” ranges, a new Jo Horner collaboration, Pantone Mocha Mousse looks for spring, a Christmas Gift Guide and Christmas jumpers, plus new Premium and Winter Reds collections.

New Look has more new winter outfits, winter and occasion wear outfits for women, plus ranges of womenswear including coats, jumpers, skirts and tops.

Lipsy has new images for the New Year and the new season.

Primark has new Performance 2025 ranges of athleisure clothes, shoes and bags, plus kids ranges,  Premier Division football outfits, a new Rita Ora occasion wear collaboration of clothing, a new accessory and ski range plus new shoes, bags, jewellery and accessories.

Monsoon has new wedding outfits.

Bonmarché has new Dash SS25 clothing ranges, Christmas outfits, jumpers and partywear, lingerie ranges, new jewellery plus accessory ranges.

Oliver Bonas has new February, March and April 2025 uploads of jewellery, women’s clothing, bags, shoes and accessories as well as new ranges for the New Year and SS25.

Roman Originals has new SS25 Petite imagery, more AW24 imagery for Petite, Curve and Dusk ranges of womenswear for day wear and for big events.

Very has new V by very ranges of clothes, partywear and footwear, including metallics, sequins and faux fur, a new Michelle Keegan collaboration, and Grinch-themed pyjamas for all the family, and stocking filler accessories.

F&F has new SS25 ranges of women's clothing and accessories.

Sims Wear has new menswear ranges for SS25.

Barbour has new ranges of clothing, boots and accessories for SS25 for men and women and new range of gift accessories for Christmas.

Lola Starr has new sustainable activewear for the January and February Christmas bounce back.

Sainsbury’s Beauty has new BeautyPro, Dr Pawpaw, Isle of Paradise and Sundae wellness ranges and beauty treatments. 

Matalan has new athleisure wear, a new transitional style edit, menswear collaboration with Taylor & Wright, new last-minute Christmas gifts, transitional ranges, Valentine pyjamas, a new Disney and Lilo and Stitch Stitchmas collaboration, a menopause lingerie range.

Dune London has new shoes, bags and accessories for early 2025.

Fable England has new Christmas accessories and core jewellery ranges.

M&S has new thermal shaping bodies, wellness products for January, menswear and womenswear from its Christmas adverts, a Bella Freud bag collaboration, the Christmas beauty advent calendar, party outfits for all the family, Christmas clothing, accessories and lingerie sets.

National Trust has new clothing and accessories including socks, hats, jewellery, scarves, bags and sunglasses for SS25.

Cotton Traders has new SS25 outfits, Christmas jumpers, cosy womenswear and menswear for AW24 including jumpers, cardigans and coats.

See additional new clothing and accessories images from

George at Asda Fatface Celtic &Co Peachaus Accessorize

Home, garden and food

TK Maxx has new homeware, and a new 1960s-inspired summer range of kitchenware and furniture for the office, plus new gifting ranges, a wellness range for the New Year.

Hobbycraft has Easter decoration and food ideas. 

Dobbies Garden Centres has new outdoor furniture, barbecues, accessories, kids' swimming pools and pots for SS25, Mother’s Day 2025 gifts, plus Winter gardening tools.

Cult Furniture has new ranges for SS25.

Online Home Shop has new storage solutions, side tables and chest of drawers, rugs, bedding, foot warmers, hot water bottles, heated pads, body wraps, plus bar stools, mirrors, cuddle cushions, shaped pillows and bolsters.

Homesense has a new Outdoor Taste of the Med and Summer in the Souk ranges of furniture, homeware and kitchenware, plus indoors furniture and homeware for SS25, new Christmas gift ideas for family and pets as well as new Christmas decorations.

Primark has new homeware for SS25.

Matalan has new Valentine’s gifts, SS25 homeware images for the dining room, bedroom, bathroom and garden, plus Christmas gifts and decorations, a new Connie the Cockapoo range, AW24 soft furnishings and gifts, a new AW Cosy Shop range of bedding and soft furnishings.

National Trust has new garden furniture ranges for SS25,  gifts for the home and the garden for SS25, plus decorations for Easter.

Quorn Stone has new Alnwick Ivory and Provenca Crema marble and tiles for the kitchen, natural stone and tumbled herringbone cobbles outdoor ranges, marble ranges for the bathroom and kitchen and Limestone cobbles for outside.

Habitat has new SS25 homeware and furniture, plus new furniture for setting up your own home office. 

Dunelm has new colour drench ranges, a new Sophie Robinson collaboration and its SS25 range of bedroom and living room furniture, soft furnishings and kitchenware.

M&S has new furniture, soft furnishings and kitchenware for SS25, gifts for pets, a new Nordic notes Christmas decoration ranges, National Gallery collaboration, stocking filler Christmas images and new Fearne Cotton Happy Place range.

George Home has new Dark Garden SS25 interiors ranges, a new Christmas decorations for the tree, tableware, soft furnishings and trees, Stacey Solomon Christmas and Autumn collaborations on cookware, bedding, dining, and homeware.

Oliver Bonas has new furniture and home accessories including mirrors, lighting and tableware for the New Year and SS25.

John Lewis has new home gift ideas for Christmas.

Sofology has new SS25 Serene, Premiere and Westwood ranges of sofas, chairs and recliners.

Fritz Fryer has new antique lighting ranges, kitchen lighting ranges, as well as lamps and lights for every room in the home.

Designers Guild has new Studio Stripes patterns for SS25.

Jan Constantine has new cushions for SS25 and Valentine’s day.

Ivyline has new planters, pots for its indoor living ranges.

See additional new home images from

Fatface Primark Treats by Mars Cutter & Squidge The Gluttonous Gardener Arran Sense of Scotland Monsoon  

DIARY

PRShots Retail Calendar Alerts

Days until Christmas – 6

Days until Valentine’s Day – 57

Days until Mother’s Day - 101

Days until Easter - 122
 

How to get your brand in the media in December

Christmas is nearly over by now for the media; there are just a few dailies, weeklies, websites and influencers doing last-minute gift guides for Christmas but for most print media it’s the New Year, and what’s happening in 2025.  

You should be uploading SS25 outfits and home goods for those “A new you for 2025” and “Redecorate for 2025” issues, so athleisure, outdoor healthy sporty images will all be useful, plus anything for the home. 

As always don’t forget to add keywords – New Year, Gifts, Spring, Christmas, Xmas, Holidays, Winter plus all those words beloved of home magazines like cosy, cosiness, hygge, wellbeing.

Clothing wise the media are still looking for going out outfits for Christmas and New Year, so party wear, party dresses, nightwear and also winter clothing like jumpers, scarves, bobble hats, beanies, cardigans, coatigans, jackets, coats are still being looked for. So, make sure that you have plenty of images in those categories uploaded and labelled with as many of those words as you can.

You can also start to look at holiday clothing and outfits for when the weather gets a little warmer so make sure SS25 is flagged on your drops even if they’re not yet available until 2025 – If they’re not on sale until Jan or Feb then use the On Sale date field to flag this up. You can either add a specific date, 2/2/25 or if you’re not sure then you can use the text “available first week in Feb.”  

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

December Diary - Weeks/Months

December is all about Christmas and New Year events, but it’s also AIDS Awareness Month, Universal Human Rights Month, Decembeard, and No Gender December.

Additionally, there’s Kwanzaa (26th - 1st Jan).

December Diary - Days

19^th – National Regifting Day 

21^st – Winter Solstice 

21^st – Super Saturday/Panic Saturday

25^th – Christmas Day

25^th – Hanukkah begins

26^th – Boxing Day

31^st – New Year’s Eve

How to get your brand in the media in January

January is all about fitness and health and getting back on track after a Christmas and New Year holiday break. So, clothes-wise it’s all about clothing for the gym and exercise, so make sure if you have anything relevant that it’s flagged up with keywords like fit, exercise and gym. 

The monthlies are also starting to prepare for Valentine’s Day next month, so get any relevant clothes, accessories and gifts uploaded and keyword them with valentine. They’re also looking forward to next season so make sure anything SS25 is flagged on your drops.

Plus, as we’re still mid-winter there will still be searches for anything cosy, so pyjamas, slippers, coats, hygge, winter warmers, knitwear, scarves and everything warm. 

January is also Veganuary (in 2024 over 1.8m people worldwide signed up for it! ) and it’s also Dry January so it’s a good idea to make sure you have vegan-friendly products and non-alcoholic products labelled on your media centre, plus anything that’s healthy that fits in with resetting your life. 

If you sell gin and anything gin-related then it’s also Ginuary!  It’s also Walk Your Dog Month, so anything dog-related would be good.

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

January Diary - Weeks/Months

Houseplant Week (6th Jan – 12th Jan)

The London Textile Fair (14th Jan – 15th Jan)

Cervical Cancer Prevention Week (20th Jan – 26th Jan)

The Furniture Show NEC Birmingham (19th Jan – 22nd Jan)

Diary - Days

1st – New Year’s Day

2nd – Dry January searches peak

2nd – Hanukkah ends

3rd - Gym & Fitness Searches rise

5th – Twelfth Night

6th – Epiphany (Take your Christmas decorations down)

6th – Takeback Monday

6th – Divorce Day

7th - Orthodox Christmas Day

8th – Diet Searches peak

12th – Alcohol-free searches peak

14th - Orthodox New Year

17th - Ditch Your Resolution Day #DitchYourResolutionDay

20th - Have a Brew and Chat Monday/Blue Monday

20th – Health Food Searches Peak

20th – Martin Luther King Day (US)

21st – National Hugging Day (US)

25th – Burns Night

25th - Dydd Santes Dwynwen (St Dwynwen's Day)

26th – Australia Day

26th – Indian Republic Day

27th – Chocolate Cake Day (US)

27th – Holocaust Memorial Day (US)

28th – Data Privacy Day

29th – Lunar New Year / Chinese New Year (The year of the Snake)

29th – Valentine’s Day searches rise

31st – Tax return payments are due today

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2025 by the authorities controlling the event(s).