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PRShots Roundup brings you the latest retail news from The Entertainer, Sosandar, Shoe Zone, THG, Lululemon, Urban Outfitters, Birkenstock, Abercrombie & Fitch, Superdrug, Burberry, Adidas, Dior and Hobbycraft. Plus 5 ways to improve marketing measurement in 2026, the AI tools becoming ‘valuable companion for shoppers’ and more.
THE LATEST RETAIL INDUSTRY NEWS
December sales saw slight increase, says BRC
Total retail sales increased by 1.2% year on year in December, against a growth of 3.2% in 2024, according to the latest figures from the British Retail Consortium.
Consumer card spending falls in December
Consumer card spending decreased by 1.7% year-on-year in December, a further decline from Nov (-1.1%) marking the greatest year-on-year decline in spending since Feb 2021 (-9.5%).
The Entertainer posts Christmas sales rise despite shoppers trading down
The Entertainer has reported an increase in sales over the festive period, although its average transaction size edged down.
Sosandar hails strength in Golden Quarter
Sosandar’s trading update for the festive quarter talks of momentum continuing to build “with significant growth in own-site revenue”.
Shoe Zone posts drop in sales and profit after ‘challenging’ year
Shoe Zone FY to 27 Sept shows revenue down to £149.1m from £161.3m due to what it describes as a “challenging year, particularly in the second half.”
THG delivered its strongest performance of 2025 in its Q4, with revenue rising by 7% and H2 revenues up 6.7% ahead of the top of the group’s 3.9-5.9% guidance range.
Lululemon expects holiday-quarter revenue, profit to be at top end of prior forecast
Lululemon expects Q4 revenue and profit to be toward the high end of its previous forecast range on the back of strong demand during the holiday season.
Urban Outfitters sales rise 9%
Urban Outfitters group announced a 9% uptick in holiday sales for the two months ending Dec 31, with its FP Movement brand up 18% and rental platform Nuuly up 41%.
Hobbycraft Christmas sales rise driven by festive products
Hobbycraft has reported growing sales over its Christmas trading period with Christmas product sales up 21.6% year-on-year as festive products helped drive sales.
TikTok Shop reports ‘best-performing’ Christmas trading yet
TikTok Shop has reported its best-performing Christmas trading period to date as appetite for discovery commerce continues to grow.
Birkenstock reports strong sales
Birkenstock revenues grew to €402m in Q1 to Dec 30, roughly in line with analyst expectations and 18% higher than a year earlier.
Abercrombie & Fitch trims outlook despite ‘strong’ Christmas
Abercrombie & Fitch has narrowed its sales outlook for the fourth quarter and the full year despite a "strong" Christmas across its brand portfolio.
ATM Retail acquires Rattan Direct
ATM Retail, the group behind home and garden retailer Laura James, has acquired Rattan Direct after it entered administration in Nov 2025.
Superdrug owner plots London Stock Exchange IPO
Superdrug and The Perfume Shop owner AS Watson is planning an IPO on the London and Hong Kong Stock Exchanges this year.
Amazon gets go-ahead for UK drone delivery
Amazon has been given the go-ahead to begin making deliveries by drones, initially with up to 10 flights an hour within the Darlington, County Durham, test area.
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
5 ways to improve marketing measurement in 2026
Can your measurement systems stand up to leadership’s toughest questions about impact, incrementality and decision-making?
AI tools becoming ‘valuable companion for shoppers’
Around three in 10 (29%) people plan to use or will consider using AI assistants and tools when they shop this year.
What is the Zeos platform and how is it helping Next achieve success?
Next traded strongly over Christmas, and flagged the benefit of its move onto the Zeos platform as a contributor to success.
The takeaways from Tesco and Sainsbury’s strong Christmas showing
Tesco and Sainsbury’s were seasonal winners as the two food giants won market share in a highly competitive environment Retail Week analyses how the brands found success.
StockX’s 2026 Trend Report reveals collectibles are set to be big in 2026 with the rise of ‘kidult’ collectibles continue to be a focus for consumers.
VAT-free shopping debacle has sent tourists packing
Five years on from the demise of VAT-free shopping, retail and hospitality chiefs say the impact is still causing pain as the industry seeks change.
Inside Mango's UK expansion strategy
Mango’s commitment to bricks and mortar resulted in 20 new stores across the UK in 2025. Despite this already ambitious expansion, Mango has no intention of slowing down in 2026.
The media and consumer trends that will shape 2026
Senior marketers reveal the overlooked shifts that quietly rewired media last year – and why brands can’t afford to ignore them in 2026.
When AI agents become the customer
Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased reveals MarTech.
BRAND NEWS
Aldi gives store staff another pay rise as discounter ‘extends market-leading pay rates’
Discount supermarket giant Aldi has announced that it will be giving its staff another pay rise from March, as it “extends [its] market-leading pay rates”.
Burberry doubles down on heritage with gabardine capsule launch
Marking 170 years of Burberry, the Gabardine Capsule pays homage to the revolutionary fabric invented by Thomas Burberry.
Adidas Originals partners with Molly-Mae Hague for footwear collection
Adidas Originals has partnered with social media personality and founder of womenswear brand Maebe, Molly-Mae Hague, for a limited footwear collection launching in SS26.
Dior names Josh O’Connor as brand ambassador
British actor Josh O'Connor has been named as Dior's latest brand ambassador reuniting O’Connor with designer Jonathan Anderson.
AND FINALLY
Sephora Collection and Tabasco join forces
Sephora Collection and Tabasco are joining forces to launch a limited-edition lip gloss collection that brings the heat of the iconic hot sauce brands into the beauty aisle.
PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending Jan 9th 2026?
1/ SS26
2/ Valentine
3/ AW25
4/ Cushion
5/ Easter
6/ Flowers
7/ Mirror
8/ White
9/ Bag
10/ Lamp
PRSHOTS DIARY
PRShots Retail Calendar Alerts
Days until Winter Olympics Milano Cortina - 24
Days until Valentine’s Day – 32
Days until Winter Paralympics Milano Cortina - 52
Days until Mother’s Day – 61
Days until Easter – 82
January Diary
How to make your products and brand attractive to the media in January
Our January PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
January is all about fitness and health and getting back on track after a Christmas and New Year holiday break. So, clothes-wise it’s all about clothing for the gym and exercise, so make sure if you have anything relevant that it’s flagged up with keywords like fit, exercise and gym.
The monthlies are also starting to prepare for Valentine’s Day next month, so get any relevant clothes, accessories and gifts uploaded and keyword them with valentine. They’re also looking forward to next season so make sure anything SS26 is flagged on your drops.
Plus, as we’re still mid-winter there will still be searches for anything cosy, so pyjamas, slippers, coats, hygge, winter warmers, knitwear, scarves and everything warm.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
It’s also the Winter Olympics in Milan this year (Olympics Feb 6th -22nd and the Paralympics Mar 6th -15th), so anything Olympic sport-related should get an extra push this month.
January Diary - Weeks/Months
January is also Veganuary (in 2024 over 1.8m people worldwide attempted to adopt a vegan lifestyle!) and it’s also Dry January so it’s a good idea to make sure you have vegan-friendly products and non-alcoholic products labelled on your media centre, plus anything that’s healthy that fits in with resetting your life.
If you sell gin and anything gin-related then it’s also Ginuary! It’s also Walk Your Dog Month, so anything dog-related would be good.
Other events include
The London Textile Fair (13th – 14th)
The Furniture Show NEC Birmingham (18th– 21st)
Cervical Cancer Prevention Week (19th – 25th)
Diary - Days
14th - Orthodox New Year
17th - Ditch Your Resolution Day #DitchYourResolutionDay
19th - Have a Brew and Chat Monday/Blue Monday
19th – Martin Luther King Day (US)
20th – Health Food Searches Peak
21st – National Hugging Day (US)
25th – Burns Night
25th - Dydd Santes Dwynwen (St Dwynwen's Day)
26th – Australia Day
26th – Indian Republic Day
27th – Chocolate Cake Day (US)
27th – Holocaust Memorial Day (US)
28th – Data Privacy Day
29th – Valentine’s Day searches rise
31st – Tax return payments are due today
For more diary dates for this year see the Marketing Retail Diary
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals.
NEW BRANDS ON PRSHOTS
Rhoen is the brainchild of designer Rebecca Rhoades. The Rhoen collection features ready-to-wear, bridal, party, signature and casual ranges of luxury womenswear, featuring big bright prints and colours in mini, midi and maxi lengths.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Primark has a new Edit range of womenswear, new American NFL strips, plus new athleisure wear for the spring for men and women, plus new cosmetics ranges.
Cotton Traders has new SS26 women’s and menswear available in January including a new SS26 menswear collaboration with actor Will Mellor and a womenswear collaboration with Alex Jones.
Very has new Traitors-inspired fashion, a new Transitional Very Collection, new Valentine’s related clothing, Winter footwear, a Rebellious Romance clothing line for Valentines, a new Michelle Keegan collaboration, a new Very collection and new Winter layering ranges.
Monsoon has new Bridal ranges, new Jan and Feb drops, new clothing ranges for SS26, new going out bags, shoes and jewellery, a new collaboration with Sarah Corbett-Winder and AW25 clothing, jewellery and accessories.
Peacocks has new ranges for men and women modelled by Louise Redknapp, Dani Dyer and Michael Owen.
Barbour has new jumpers and bags for the New Year and has new collaborations with Ganni, Baracuta, Sorel, Levi’s, Arket, Paul Smith, Farm Rio and a collaboration with Kaptain Sunshine of outdoor wear.
Roman Originals has new tops, trousers, skirts, coats and dresses ranges, new AW25 Dusk, Curve and Petite ranges for parties and going out, including coats, jackets, dresses and trousers.
Bonmarché has new Dash ranges and Lorraine Kelly Spring 2026 ranges.
River Island has new To Have and Hold wedding range of womenswear and accessories, SS26 lookbook images and cut-outs of clothing, bags and accessories, plus a new collaboration with Real Hackney Dave.
Accessorize has new SS26 womenswear, new Valentine's Day and & bridal accessories, Christmas gift ranges including slippers, scarves, gloves, hats and bags, plus accessory ranges with sunglasses, jewellery, and belts.
New Look has new season outfits and accessories and drops of AW25 ranges including clothes, bags, shoes, boots and accessories.
Scamp & Dude has new outerwear ranges and ‘Swag Bags with Purpose’ gift ranges for Valentine’s Day.
Deichmann has a new Bridgerton collaboration of shoes, bags and accessories.
F&F has its new spring womenswear ranges of clothes, including jackets, coats, dresses and lingerie.
Oliver Bonas has February and Valentine’s Day ranges of clothing, bags, jewellery and accessories.
Matalan has new clothing ranges for Valentine’s Day, Souluxe pastel and print activewear for the new year and January transitional ranges, and a new nightwear collaboration with Little Mistress Vicky Pattison.
Lola Starr has a new Earth Collection of activewear for the new year new you health kick.
See additional new clothing and accessories images from
M&S Threadbare Inspecs TK Maxx Curvy Kate
Home, garden and food
Primark has Valentine’s Day themed homeware, travel accessories for the spring summer holidays.
Dobbies Garden Centres has Easter gifts and decorations, Mother’s Day gifts, a collaboration with the RHS, Valentine’s gifts, plus outside dining tables, chairs, lighting and accessories, plus Winter gardening.
Cambridge Imprint has new cards and patterned paper for SS2026 including its Windmill and Songbird ranges.
Arran Sense of Scotland has new Sannox Lifestyle men’s fragrance gift packs ahead of Father’s Day.
Quorn Stone has new natural stone, and marble and stone effect ranges, new terracotta decorative tiles, natural stone range, marble and decorative effect tiles.
Very has new Very collection storage solutions, new beauty and wellness tech, new SS26 homeware including garden furniture, a new Michelle Keegan range of furniture and a Zen Minimalism, Revive Very Home range of items for the home, dining room, lounge and kitchen.
Home Bargains has new Hinch interior ranges, new Easter soft furnishings, Mother’s Day gifts, Valentine’s gifts, Desert Dusk and Coastal Retreat ranges plus active fitness equipment for the New Year healthy you campaign.
Oriana B has furniture for the home including mirrors, display cabinets, armchairs, lamps and sideboards.
Habitat has new homeware gifts and things for Valentine’s Day and new Joy of Play, Riviera and Verde Luxe ranges of furniture, homeware and soft furnishings for SS26.
Homesense has gifts for Valentine’s Day new ranges of soft furnishings and things for the lounge, kitchen and dining room.
Oliver Bonas has new February and January homeware for the dining room, living room and bedroom, plus Valentine’s gifts.
Hobbycraft has new Easter wreath ideas as well as Valentine gifts and ideas for adult crafters, children and teens.
Matalan has new spring and Easter presents and decorations and Valentine’s Day themed soft furnishings and bedding for the home, plus new Hello Spring ranges of homeware, and a new SS26 range of home furniture and soft furnishings.
M&S has new homeware ranges for the spring and summer.
Jellycat has new ranges of its soft toys and amuseables bags ready for Valentine’s Day, plus new ranges of soft toys and amuseables.
Sofology has new Georgio, Adler, Mayfair, Remy, Portbello, Fitzrovia and Waldorf ranges of sofas and chairs for your living room.
Furniture Village has its SS26 lineup of sofas, tables, chairs, beds, mirrors and shelving.
See additional new home images from
Designers Guild Dunelm Nest Cult Furniture Online Home Shop Cambridge Imprint Accessorize Homesense TK Maxx
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals.
NEWSLETTER SECTIONS
THE LATEST RETAIL INDUSTRY NEWS
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NEW IMAGERY ON PRSHOTS IN FASHION/BEAUTY/HOME
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