Main Image: M&Co

PRShots Digest brings you the latest retail news from John Lewis, MySale, Radley London, Primark, the Body Shop, Paul Smith and articles on how brands build on communities, how to get the most from your loyalty program, sales strategies for the golden quarter and more.

To see the latest news go to our Twitter account @prshotsr

THE LATEST RETAIL INDUSTRY NEWS

John Lewis launches ‘dress for hire’ rental service

John Lewis has partnered with online rental service Hurr to launch a ‘dress for hire’ rental service allowing customers to rent an outfit for four, eight, 10 or 20 days.

Frasers urges MySale shareholders to accept offer as it threatens to delist business

Frasers has urged MySale shareholders to accept its 2p per share offer, and warned if it failed to get full support it could delist the business from the stock exchange.

TRENDS, STRATEGY AND TECHNOLOGY

How brands are building through community

Today’s fastest-growing brands participate in digital communities to earn engagement and loyalty and do so with high returns and low risk by harnessing agile test and learn.

How to tap into the hidden community within your loyalty program

Most loyalty programs fail to learn anything insightful about audiences, unearth unexpected revenue streams, glean ideas for product development, or lower marketing expenses.

Golden quarter sales strategies

It’s officially the golden quarter and WWD has assembled a panel of experts to give advice on how they plan to get the most out of the golden quarter.

Does Instagram still matter for beauty brands?

Is it a temporary glitch or a sign that Instagram’s glory days are waning? Beauty brands, including Jones Road Beauty and Frank Body, give their take on both Instagram and TikTok.

How TikTok helps brands embrace interactivity

The new report from Fanbytes by Brainlabs outlined how important having content that is interactive can be for a brand.

Are rebrands really worth the hassle?

Marketing Beat asks the experts for their verdict on some recent rebrands to find out whether or not they are a hit or a resounding miss.

Why sustainability is not just a trend

DHL's global and multi-national customer manager, Kerry Croft warns that "sustainability is not a trend".

How Boohoo plans to confront the cost-of-living crisis

Despite being a standout performer during the pandemic, Boohoo has shown it’s not immune to mounting inflationary pressures. How do its bosses plan to turn the fast-fashion giant around?

How FatFace lifted conversions with user generated content

FatFace saw a 1.71% conversion rate uplift in just 10 days after it started highlighting people that recommended an item and the number of people giving an item five stars on their product pages.

How to turn sale-shoppers into loyal customers

How do you turn one-off Black Friday or sale purchasers lured by heavy discounts into loyal customers that keep coming back 

Solving the retail recruitment and retention conundrum

A shortage of people joining the retail sector has led to severe problems, the answer is to adopt a different approach to recruitment and boosting retention by greater employee empowerment.

How collaborations can help grow your brand

In 2022, collaborations are no longer just a hyped trend; they’re an inevitable part of a marketer's toolbox, similar to paid ads, SMM, and seasonal sales.

PEOPLE, MOVERS AND SHAKERS

Boohoo appoints Shaun McCabe as CFO

Boohoo has announced the appointment of Shaun McCabe as company chief financial officer and will also hold the role as a director effective immediately.

BRAND NEWS

Radley London opens US store in New Jersey

Radley London is building on its “incredible success” in the US, with the opening of its fifth store in the US - the fourth in a year – as well as listings in Macy’s, QVC, Hudson’s Bay, Amazon and Belk.

Primark introduces women-only fitting rooms

Primark has announced it will now offer a dedicated fitting room area for women, as well as continuing to offer a combined fitting room area which everyone can use.

The Body Shop unveils activism focused Stratford concept store

The Body Shop opens its refurbished Stratford workshop which features an activism hub and refill station and is one 37 workshop stores in the UK

Paul Smith delivers his take on the Stan Smith

Paul Smith has teamed up with Adidas and the English soccer team Manchester United on a limited-edition Stan Smith trainer.

AND FINALLY

Reports suggest UK shopping tourism booms as pound value drops

​Anecdotal evidence suggests American tourists are taking advantage of the plunging pound by booking shopping trips to the UK.

Lidl ordered to melt down all chocolate rabbits in Lindt row

A Swiss court has ordered Lidl to destroy its gold chocolate bunnies and melt down all remaining stock, after it lost a court battle with Lindt.

PRSHOTS TOP 10 SEARCHES

What were our users searching for on PRShots week-ending Sep 30^th 2022?

1/ Christmas  

2/ Halloween    

3/ AW22  

4/ Coat

5/ Bedroom

6/ Candle

7/ Earrings

8/ Purple

9/ Dresses   

10/ Cowboy Boots

COLLABORATIONS ON PRSHOTS

Our PRShots brands are looking for media and influencers who want to work with them on collaborations. Register for free at PRShots new collabs service to find out more https://collabs.prshots.com/ 

NEW BRANDS TO PRSHOTS

Papier was launched in 2015, and creates stationery – notebooks, diaries, planners, photobooks  and stationery for weddings, birthdays etc  – and gifts that invites curiosity and contemplation. In every piece of Papier is the promise of what's to come, the endless possibilities of a blank page.

TaskPR has added it’s rosta of big name brands to PRShots with womens wear images from Joules Bias Cut DKNY Jaeger  mens wear from Jaeger jewellery from Annie Haak Tateossian Thomas Sabo watches and jewellery from Movado and occasion wear from Azazie    

Somerset by Alice Temperley embodies all of the hallmarks of the Temperley aesthetic –whimsy; unabashed femininity, wild prints and dresses that float from office to after hours.

Little Mistress is a specialist in occasion wear. From proms to graduations, weddings to christenings and every social event in between, their hyper-feminine details, jaw-dropping silhouettes and ultra-luxurious fabrics they’re designed to make the wearers feel like a million dollars. The new ranges include a phot shoot with celeb Dani Dyer.

Bridge Coffee Roasters launched Bridge in 1985 by sourcing and providing the very best coffee from around the world, and since then Bridge Coffee Roasters has bloomed into roasting and selling coffee, coffee machines and accessories

Threadbare is a proud family-owned British brand bringing great quality up-to-date fashion trends for men, women, children and dogs at affordable prices. Elevated, everyday, essentials

Ivyline creates contemporary accessories for the home and garden. Founded in 1976 the UK team works on everything from initial design to eventual dispatch. Its ethical product range comprises everything from fire pits and candles to planters, plant pots and everything in between.

Wild Clouds started because they wanted more from their clothing. More sustainability, more longevity, more versatility, more comfort, and they wanted them to be affordable. They’re committed to slow fashion, making seasonless clothing locally in London, using the most sustainable materials they can find.

Teva produced the original sport sandal on the shores of the Grand Canyon back in 1984. Born out of necessity to prevent sandals from floating downstream, a resourceful river guide strapped two Velcro watchbands to a pair of old flip-flops. And just like that, Teva was born.

Cutter & Squidge is a family-run, all-natural bakery created by two food-obsessed sisters. Playfulness is their passion, they love to create exciting, experimental flavours and artisan designs. Their bakes and gifts are lovingly handcrafted to taste delicious and look exquisite on any occasion.

HELP WITH YOUR IMAGE SEARCHES

The latest images on PRShots are found here https://www.prshots.com/whatsnew why not bookmark the page for a regular feed of the latest images on PRShots!! You can select the latest images from the last 24hours, week, or month.

BRANDS WITH NEW IMAGES

Clothing, beauty and accessories

New Look has new women’s shoes and Christmas outfits and jumpers

Roman Originals has new party and going out outfits

M&Co  has new AW22 drops for men, women and kids and Christmas gifts and clothing

Peacocks  has a new collections and Louise Redknapp collaborations

Aspiga has new AW22 ranges

Sonder Studio has new Christmas and AW ranges

Very has new Michelle Keegan ranges and new accessories and bags

Cotton Traders has new AW22 ranges

Radley has new bag ranges

Freemans has new AW22 ranges

PrettyLittleThing  Girls Versus Cancer range and new Halloween ranges

From my mother’s garden has new AW22 clothes and bags

Matalan has new AW22 collections and Alder Hey 2022 collections

Dancing Leopard has new AW22 womenswear ranges 

Dune London has new shoe ranges

Joe Browns  has new Christmas ranges

Marks & Spencer have new clothing, shoes and boot ranges and Christmas jumpers

Hope Fashion has cosy winter ranges

Fatface has new AW22 ranges

Barbour has new items from its Modern Heritage range for cosy autumn and winter walks

Primark has new clothing and accessory ranges for women and young adults and added beauty ranges

The Range has new Christmas jumpers for all the family

Accessorize has 100s of new bags and jewellery and accessories

See more new clothing and accessories images from the last two weeks from

F&F River Island Lemuel MC Bonmarché TK Maxx NoLoGo Oliver Bonas Regatta Very John Lewis Bryony Bel Lipsy George at Asda Seol + Gold Shoe Zone Dune London Men’s  Monsoon  Office TU Clothing  

Home and food

Cardfactory has new personalised gifts and hampers

M&Co  has new Christmas decorations and homeware

Cult Furniture  has new bar stools and furniture

Primark shows its Christmas decorations and gifts

Paperchase has added more Christmas decorations and gifts and folkart stationery ranges

TK Maxx and Homesense have new homeware and Christmas goodies

KMI Brands have new curly styling essentials

Marks & Spencer have new personalised Christmas gifts and Christmas decorations

DFS has new ranges for the living room and bedroom including a Cath Kidston collaboration

Sofology has new sofa ranges

Wilko has festive decorations and gifts for Christmas and Halloween, and AW22 home 

The Range has Halloween ranges

Fatface has new Christmas gift ranges

Very has new gifts and decorations

Habitat has Christmas decorations and home ranges

Luxdeco had new gifts and homeware

Hotel Chocolat has new velvetisers, Christmas gifts, chocolates and advent calendars

Cuckooland has new sofas and childrens beds and bedding

B&M has new home gifts

Dobbies Garden Centres has new home goods, pet accessories, Christmas decorations and gifts and spooky Halloween plants

Cath Kidston has a new Great British Bake-off collaboration range

See more new home images from the last two weeks from

Cambridge Imprint National Trust Shop Abstract House George Home Marks & Spencer Nest Christy Primark Matalan Oliver Bonas Next Daisy Park Freemans Primark Home Homesense Biscuiteers Baking Regatta John Lewis Fritz Fryer Furniture Village NoLoGo

Looking for inspiration??

Our trends lightboxes section has lots of ideas for features and themes but If  you can't find something or you need help then email us at support@prshots.com, and we'll see if we can help

DIARY

Days Until Halloween – 28

Days Until Black Friday – 53

Days Until Cyber Monday - 56

Days Until Christmas Day – 83

October

How to make your products attractive to the media in October    

We’re into autumn and the nights are starting to draw in and the heating is on - at last! Although at a much-reduced rate.  The media are looking for images that reflect the changes so anything that looks cosy and warm is good, roaring fires, big jumpers, coats, hats, knitwear, scarfs and wellies in a leaf-strewn outdoors – all the cliches – are what the media are looking for. If you can do some night shots with sparklers, then you’re also ticking the boxes for bonfire night next month. We also have Halloween at the end of the month, so if you can get a pumpkin in your images then you’re hitting two birds with one stone.  

You should be adding Christmas images and for those magazines with long lead times then start to look for the images of people working off the Christmas excesses for the January issues. 

Don’t forget to add keywords – Gifts, Christmas, Xmas, Autumn, Winter, Halloween, fireworks night, bonfire night will all be looked for. Also, we have a wide audience with media from around the World so add those American holiday versions eg the holidays, Fall, Pumpkin day, Thanksgiving etc and words like hygge that are starting to enter the language. 

Also cost-of living crises maybe a good keyword to add especially on warm clothing

Media will also be searching for party outfits for Halloween, Guy Fawkes, and the office party season will be on us soon.  Christmas gift guides are also useful, try and be creative, do ones for every eventuality eg gifts guides for him/her/mum/dad/kids/teenagers/pets etc also gifts under £150/100/£50 and for guides for secret Santa’s gifts under £20.

Please put prices on everything!!! Otherwise, you stand no chance of getting into any of the features that include “Presents under £50”, “Party dresses for £150” etc   

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

October Diary - Weeks/Months

October is also known as ‘Stoptober’ which started as a campaign around giving up cigarettes, but is now joined by MacMillans Go Sober for October, so if you have anything non-alcoholic then get it on PRShots and make sure you add Stoptober and non-alcoholic as keywords. It’s also breast cancer awareness month, black history month, vegetarian awareness month, apple month, cookie month, spinach lovers’ month, pork month and national pasta, chilli and pizza month.

The second week is National Chocolate week, and in the US the 14-20^th is national School Lunch week.

October - Days

3^rd – Mean Girl’s Day (apparently, it’s a thing right!!)

4^th – Yom Kippur begins

4^th – National Vodka Day (US)

4^th – Navaratri Hindu festival ends

4^th – Vijayadashami/Dussehra Hindu festival

5^th – UN World Teachers’ Day

5^th – Navaratri ends

6^th – National Poetry Day

6^th - National Plus Size Appreciation Day

7^th – National LED light Day

7^th-8^th  – Eid Milad un Nabi (Mawlid)

9^th – First Day of Sukkot – Jewish Holiday

10^th – UN World Mental Health Day

10^th – National Cake Decorating Day

13^th – National Yorkshire Pudding Day (US)

15^th – Hoshana Rabbah

16^th – Last Day of Sukkot

16^th – Shemini Atzeret

16^th – UN World Food Day

16^th – Department store day

17^th - Simchat Torah

18^th – National Chocolate Cup Cake Day (US)

20^th – National Office Chocolate Day (US)

25^th – World pasta day

26^th – National pumpkin day

27^th – National American Beer Day

28^th – National Chocolate Day (US)

29^th – National Cat Day (US)

30^th – Clocks go back tonight

31^st – Halloween

Do you have any news on your brand that you want us to feature, or have a new appointee or a new event that you would like us to feature? Get in touch at news@prshots.com We don't charge, so get emailing now!!!

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