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PRShots Digest brings you the latest retail news from Quiz Clothing, Joules, Sephora, Depop, Fatface, Freemans, Tu, Boots and articles on how to exploit the metaverse, how to improve conversions with UGC, how to turn sales shoppers into loyal customers and more.
To see the latest news go to our Twitter account @prshotsr
THE LATEST RETAIL INDUSTRY NEWS
Quiz Clothing sales jump as customers seek ‘glamorous looks at value prices’
Quiz half year revenue to 30 Sept was up 37.2% to £49.4m marginally ahead of expectations with sales in stores and concessions up by 48.2% to £24.6m, online up 28.8% and international up 26.1%.
Joules confirmed it is considering a company voluntary arrangement (CVA) restructuring process or an equity raise as part of its turnaround plans
Sephora has confirmed that it is to return to the UK initially with an online shop followed by a store in London in the spring of 2023. Sephora previously launched in the UK in 2000 but left in 2005.
Depop makes big loss as business slows post-lockdowns
Etsy-owned Depop results for 2021 show sales were up 2.5% but it made a £84.5m operating loss down from a profit of £0.4m in 2020 .
Peloton announces 4th layoff this year as it desperately tries to curb costs
Peloton is slashing approximately 500 jobs (12%) of its remaining workforce, as it attempts to curb costs and turnaround the business.
Studio Retail financial statements under investigation by watchdog
Studio Retail Group accountant Mazars is under investigation by the Financial Reporting Council (FRC) for its work on the financial statements over the 12-month period to 26 March 2021.
Amazon to invest over €1bn in European electric van and truck fleet
Amazon will invest more than €1bn over the next five years in electric vans, trucks and low-emission package hubs across Europe.
TRENDS, STRATEGY AND TECHNOLOGY
How fashion brands can exploit the metaverse
The metaverse has the potential to become part of our everyday lives, creating new marketing opportunities for fashion brands.
Why Shein is stepping out from behind the e-commerce screen
As an e-commerce giant more used to funnelling sales through its ubiquitous social media ads, real life pop-up stores are not how most consumers typically interact with Chinese retailer Shein.
Can live shopping rescue e-commerce?
A new chapter is being written in the ongoing story of retail evolution: despite online retailers’ best efforts to improve the customer experience, shoppers are left wanting more.
How to improve conversions with user generated content
FatFace saw a 1.71% conversion rate uplift in just 10 days after it started highlighting people that recommended an item and the number of people giving an item five stars on their product pages.
How to turn sale-shoppers into loyal customers
How do you turn one-off Black Friday or sale purchasers lured by heavy discounts into loyal customers that keep coming back
BRAND NEWS
Freemans launches ‘Ways to Save’ initiative
Freemans has launched a new 'Way to Save' initiative in a bid to help shoppers who are "feeling the pinch" with the cost-of-living crisis.
Broadcaster Ashley James named as new Tu Clothing ambassador
Ashley James is Sainsbury's Tu Clothing’s new brand ambassador for womenswear, baby clothing, childrenswear, and maternity ranges. The ambassador role starts now and lasts for 12-months.
Boots to bring customers ‘most affordable Christmas ever’
Boots has pledged to bring customers the “most affordable Christmas ever” after new research revealed that two-thirds of shoppers are looking to cut the cost of buying presents.
AND FINALLY
Adidas to review its relationship with Kanye West
Adidas has said it is reviewing its relationship with Kanye West after a number of outbursts from the rapper-turned designer.
Facebook UK paid less tax despite increased profits
Facebook UK paid £7m less in tax in 2021 than it did the year prior, despite a 21% surge in profits to £230m.
PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots week-ending Oct 7th 2022?
1/ Christmas
2/ Halloween
3/ AW22
4/ Bedroom
5/ Dress
6/ Cushion
7/ Coat
8/ Shacket
9/ Advent Calendars
10/ Lights
COLLABORATIONS ON PRSHOTS
Our PRShots brands are looking for media and influencers who want to work with them on collaborations. Register for free at PRShots new collabs service to find out more https://collabs.prshots.com/
NEW BRANDS TO PRSHOTS
Boutique agency Emslie Creative has joined PRShots adding jewellery from Joanna Laura Constantine and KJJ Fine Jewellery and handbags from Sambar
Papier was launched in 2015, and creates stationery – notebooks, diaries, planners, photobooks and stationery for weddings, birthdays etc – and gifts that invites curiosity and contemplation. In every piece of Papier is the promise of what's to come, the endless possibilities of a blank page.
TaskPR has added it’s rosta of big name brands to PRShots with womens wear images from Joules Bias Cut DKNY Jaeger mens wear from Jaeger jewellery from Annie Haak Tateossian Thomas Sabo watches and jewellery from Movado and occasion wear from Azazie
Somerset by Alice Temperley embodies all of the hallmarks of the Temperley aesthetic –whimsy; unabashed femininity, wild prints and dresses that float from office to after hours.
Little Mistress is a specialist in occasion wear. From proms to graduations, weddings to christenings and every social event in between, their hyper-feminine details, jaw-dropping silhouettes and ultra-luxurious fabrics they’re designed to make the wearers feel like a million dollars. The new ranges include a phot shoot with celeb Dani Dyer.
Bridge Coffee Roasters launched Bridge in 1985 by sourcing and providing the very best coffee from around the world, and since then Bridge Coffee Roasters has bloomed into roasting and selling coffee, coffee machines and accessories
Threadbare is a proud family-owned British brand bringing great quality up-to-date fashion trends for men, women, children and dogs at affordable prices. Elevated, everyday, essentials
Ivyline creates contemporary accessories for the home and garden. Founded in 1976 the UK team works on everything from initial design to eventual dispatch. Its ethical product range comprises everything from fire pits and candles to planters, plant pots and everything in between.
Wild Clouds started because they wanted more from their clothing. More sustainability, more longevity, more versatility, more comfort, and they wanted them to be affordable. They’re committed to slow fashion, making seasonless clothing locally in London, using the most sustainable materials they can find.
Cutter & Squidge is a family-run, all-natural bakery created by two food-obsessed sisters. Playfulness is their passion, they love to create exciting, experimental flavours and artisan designs. Their bakes and gifts are lovingly handcrafted to taste delicious and look exquisite on any occasion.
HELP WITH YOUR IMAGE SEARCHES
The latest images on PRShots are found here https://www.prshots.com/whatsnew why not bookmark the page for a regular feed of the latest images on PRShots!! You can select the latest images from the last 24hours, week, or month.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Primark has Christmas Party outfits, new clothing and accessory ranges for women and young adults and added beauty ranges as well as Breast Cancer awareness ranges
Peacocks has a new collections and Louise Redknapp collaborations
Roman Originals has new party and going out outfits
New Look has new women’s shoes and Christmas outfits and jumpers
PrettyLittleThing has Gemma Owen ranges, a Girls Versus Cancer range and new Halloween ranges
M&Co has new AW22 drops for men, women and kids and Christmas gifts and clothing
Matalan has new AW22 collections, Halloween outfits and Alder Hey 2022 collections
Joe Browns has new Christmas ranges
Seol + Gold has jewellery including bangles, earrings and rings for Christmas
Cotton Traders has Christmas jumpers and new AW22 ranges
From my mother’s garden has new AW22 clothes and bags
River Island has Halloween dressing-up ranges
Aspiga has new AW22 ranges
Sonder Studio has new Christmas and AW ranges
Very has new Michelle Keegan ranges and new accessories and bags
Radley has new bag ranges
Freemans has new AW22 ranges
Dancing Leopard has new AW22 womenswear ranges
Dune London has new shoe ranges
Marks & Spencer have new clothing, shoes and boot ranges and Christmas jumpers
See more new clothing and accessories images from the last two weeks from
Hope Fashion Fatface Barbour The Range Accessorize F&F Lemuel MC Bonmarché TK Maxx NoLoGo Oliver Bonas Regatta Very John Lewis Bryony Bel Lipsy George at Asda Seol + Gold Shoe Zone Dune London Men’s Monsoon Office TU Clothing
Home and food
Cartwright & Butler has hampers, advent calendars and treats for Christmas
Dobbies Garden Centres has new home goods, pet accessories, Christmas decorations and gifts and spooky Halloween plants
Daisy Park has new kitchen ware from Emma Bridgewater for Christmas, Halloween and Bonfire Night
Primark shows its Christmas decorations, gifts and homeware
Cardfactory has new personalised gifts and hampers
Cambridge Imprint has new gifts for AW22
M&Co has new Christmas decorations and homeware
Cult Furniture has new bar stools and furniture
Paperchase has added more Christmas decorations and gifts and folkart stationery ranges
TK Maxx and Homesense have new homeware and Christmas goodies
KMI Brands have new curly styling essentials
Marks & Spencer have new personalised Christmas gifts and Christmas decorations
DFS has new ranges for the living room and bedroom including a Cath Kidston collaboration
Sofology has new sofa ranges
Wilko has festive decorations and gifts for Christmas and Halloween, and AW22 home
The Range has Halloween ranges
Fatface has new Christmas gift ranges
Very has new gifts and decorations
Habitat has Christmas decorations and home ranges
Luxdeco had new gifts and homeware
Hotel Chocolat has new velvetisers, Christmas gifts, chocolates and advent calendars
Cuckooland has new sofas and childrens beds and bedding
B&M has new home gifts
Cath Kidston has a new Great British Bake-off collaboration range
See more new home images from the last two weeks from
National Trust Shop Abstract House George Home Marks & Spencer Nest Christy Primark Matalan Oliver Bonas Next Freemans Primark Home Homesense Biscuiteers Baking Regatta John Lewis Fritz Fryer Furniture Village NoLoGo
Looking for inspiration??
Our trends lightboxes section has lots of ideas for features and themes but If you can't find something or you need help then email us at support@prshots.com, and we'll see if we can help
DIARY
Days Until Halloween – 21
Days Until Black Friday – 46
Days Until Cyber Monday - 49
Days Until Christmas Day – 76
October
How to make your products attractive to the media in October
We’re into autumn and the nights are starting to draw in and the heating is on - at last! Although at a much-reduced rate. The media are looking for images that reflect the changes so anything that looks cosy and warm is good, roaring fires, big jumpers, coats, hats, knitwear, scarfs and wellies in a leaf-strewn outdoors – all the cliches – are what the media are looking for. If you can do some night shots with sparklers, then you’re also ticking the boxes for bonfire night next month. We also have Halloween at the end of the month, so if you can get a pumpkin in your images then you’re hitting two birds with one stone.
You should be adding Christmas images and for those magazines with long lead times then start to look for the images of people working off the Christmas excesses for the January issues.
Don’t forget to add keywords – Gifts, Christmas, Xmas, Autumn, Winter, Halloween, fireworks night, bonfire night will all be looked for. Also, we have a wide audience with media from around the World so add those American holiday versions eg the holidays, Fall, Pumpkin day, Thanksgiving etc and words like hygge that are starting to enter the language.
Also cost-of living crises maybe a good keyword to add especially on warm clothing
Media will also be searching for party outfits for Halloween, Guy Fawkes, and the office party season will be on us soon. Christmas gift guides are also useful, try and be creative, do ones for every eventuality eg gifts guides for him/her/mum/dad/kids/teenagers/pets etc also gifts under £150/100/£50 and for guides for secret Santa’s gifts under £20.
Please put prices on everything!!! Otherwise, you stand no chance of getting into any of the features that include “Presents under £50”, “Party dresses for £150” etc
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
October Diary - Weeks/Months
October is also known as ‘Stoptober’ which started as a campaign around giving up cigarettes, but is now joined by MacMillans Go Sober for October, so if you have anything non-alcoholic then get it on PRShots and make sure you add Stoptober and non-alcoholic as keywords. It’s also breast cancer awareness month, wool month, black history month, vegetarian awareness month, apple month, cookie month, spinach lovers’ month, pork month and national pasta, chilli and pizza month.
The second week is National Chocolate week, and in the US the 14-20th is national School Lunch week.
October - Days
10th – UN World Mental Health Day
10th – National Cake Decorating Day
13th – National Yorkshire Pudding Day (US)
15th – Hoshana Rabbah
16th – Last Day of Sukkot
16th – Shemini Atzeret
16th – UN World Food Day
16th – Department store day
17th - Simchat Torah
18th – National Chocolate Cup Cake Day (US)
20th – National Office Chocolate Day (US)
25th – World pasta day
26th – National pumpkin day
27th – National American Beer Day
28th – National Chocolate Day (US)
29th – National Cat Day (US)
30th – Clocks go back tonight
31st – Halloween
Do you have any news on your brand that you want us to feature, or have a new appointee or a new event that you would like us to feature? Get in touch at news@prshots.com We don't charge, so get emailing now!!!
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