Image:Joe Browns

How to get your brand and products on the August editorial calendars, higher up on search and AI engines and in social media

Our August PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.

The summer is in full swing, and hopefully the weather has improved – i.e. it’s stopped raining in the north and stopped being so damn hot in the south. So, there are just a few weeks left to boost your summer-related images before the AW26 images fully kick in.

There’s still time to tag anything relevant to summer/high summer and push anything related to the outside: garden furniture, anything for a garden party, or picnic or barbecue. Plus, don’t forget to add all of the other spellings, BBQ, Bar-B-Que, etc., and add any other related keywords like picnics, garden parties, etc. If you have them, then firepits and chimineas for the colder UK evenings would be good.

It's also a good time to start uploading your AW26 images. So jumpers, scarves, coats, boots, raincoats, hoodies, and cardigans will all start to be searched for by the media.

It's also not too early to start thinking about back-to-school items - Scottish schools start again in mid-August - and university students will be getting ready to sort out their wardrobes and rooms in September, so add fresher(s) and university as keywords to anything relevant.

There’s also still time to add Halloween ideas and Christmas gifts if you have them. 

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

August Diary - Weeks/Months

Music festivals are still on, so add any festival wear and camping-related things you have and keyword them with festival, particularly in the weeks running up to the August bank holiday weekend with Reading/Leeds festivals 27^th-30^th August. 

The 27^th marks 3 months until the Black Friday/Cyber Monday (27^th-30^th Nov) weekend so start preparing for those sales now.

Weeks to celebrate this month include;

World Breastfeeding week (1^st - 7^th)
Edinburgh Festival (7^th - 30^th)
Cowes Week (1^st - 7^th) 
National Horse Race Week (22^nd-31^st) 

August - Days

1^st – Yorkshire Day

1^st-2^nd – Brighton Pride 

3^rd – Summer bank holiday Scotland

7^th – International Beer Day 

8^th – International Cat Day

9^th – Book Lovers Day

10^th - National Shapewear Day

11^th – National Bakewell Tart Day

12^th – International Youth Day

12^th – National Vinyl Records Day

13^th – International Left-Handers Day

13^th – National Prosecco Day

15^th – VJ (Victory over Japan) Day

16^th – National Rum Day

17^th – UK Cupcake Day

18^th – National Grooming Day

21^st – World Senior Citizens Day

23^rd - International Day for the Remembrance of the Slave Trade and its Abolition 

25^th – National Secondhand Wardrobe Day

25^th – Christmas in August (4 months until Christmas Day)

25^th – Eid Milad un-Nabi

26^th - Women's Equality Day

27^th – National Burger Day 

27^th – 3 Months until Black Friday 

28^th - Raksha Bandhan (Hindu holiday)

28^th – National Red Wine Day

29^th-31^st – Notting Hill Carnival 

31^st – August Bank Holiday 

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).